Use the power of podcasting to always be first in your customer’s mind.
We help you to easily create engaging content with our
Purposefully Repurposed for Profit system.
Use your podcast as source material for all your content marketing needs.
Businesses fail because of a lack of exposure.
- Do you need to build trust with prospective clients?
- Do you want to situate yourself as the expert in your field?
- Are you tired of losing to the competition?
- Do you run out of ideas for your content marketing campaigns?
- If you can answer YES to even just one of these questions, then Podcasting can turn failure into success!
We totally understand how difficult content marketing can be.
At Baird Media, we know you want to be Content Royalty. To do that, you need to produce regular content so that more people become aware of your brand.
The problem is that content marketing has become complicated, which makes it frustrating to come up with an executable strategy. We understand what it’s like to not have enough time to take care of your day-to-day business and still produce quality content.
This is why we developed the Purposefully Repurposed for Profit system, based on our extensive experience in media and radio.
Our solution is to use podcasting as a way to generate valuable content for your audience.
Let your content do the marketing
The benefits of the Purposefully Repurposed for Profit system are that it saves time, is more efficient, more effective, when you use a podcast as the source material of your content marketing.
Not every business is the same.
We help customers start podcasting and repurpurposing content no matter where in the content marketing journey you are.
We have a team of professionals that will create everything that has been planned. Trust us to advise you, produce your podcast, and do everything else, from copywriting & design to publishing.
How you can become Content Royalty
With our content marketing system you will never run out of quality content ideas for your brand.
What is the
Purposefully Repurposed for Profit
The book details the whole system in detail, showing you how to get the most value out of a podcast as the first step in your content marketing campaign.
What is the book about?
How often have you come to the end of a week or month and realized you have not yet written a blog article or made a social media post, simply because you have been too busy running your business? In the book Purposefully Repurposed for Profit a system is explained to help overcome this problem. The starting point is a limited series podcast which, once produced, can be repurposed into all the content you will need for your marketing campaign. The system is explained in detail, showing you how to save time and money, while getting the most value out of a podcast simply by repurposing it.
What is content marketing?
Content marketing is one aspect of an overall marketing plan. It is a strategic marketing approach focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Its ultimate aim is to drive profitable consumer action.
What is repurposed content?
Repurposing content is not a new concept. Also known as “content recycling,” it is the practice of reusing some or all elements of content that has already been produced. You are repurposing a blog article when you use the core information contained in it to create an infographic, for example.
Will I need a website?
Every business needs a website. If you don’t already have one, you are strongly advised to get one as soon as possible. With the Purposefully Repurposed for Profit system, we recommend that you host your podcast on a separate website. Linking the two websites makes it easier for potential consumers to find your content. It also helps with Search Engine Optimization (SEO).
Why start a podcast?
Podcasting is extremely popular and arguably the fastest growing new media form around. When you tap into the power of video and audio podcasting, you stand a better chance of capturing the attention of your intended audience more fully. It will help build trust in your company and establish you as a thought leader in your field. Once you have recorded the podcast, you do not have to worry about what other content you need, as you can simply repurpose the podcast into blog articles, graphics, and many other content formats.
How do I develop written content?
Once you have a podcast, you can have it transcribed, using the transcription as the basis for written content. You may find that you can produce more than one blog article from a podcast, by splitting the content up and doing some light research around the specific topic you are covering. If you are not a skilled writer, you may want to engage the services of a professional who will be able to get the most value out of the podcast, writing several articles with which to engage your audience.
Why do I need visual content?
Kim Garst said that “Visuals express ideas in a snackable manner.” This is because the brain quickly processes visual content, as long as it is easy to understand. People prefer this type of content because it is easy to understand at a glance and does not need extensive concentration.
How do I distribute my content?
Having a professional website is the key to distributing content. Social media platforms have in recent years become an integral part of content distribution. Traffic can be directed from these platforms back to your website, where you can convert them into customers. You will need a comprehensive content plan that informs the practical delivery of your content strategy. Once the plan is in place, it will be easy to schedule posts and articles across platforms.