We Help You Start, Improve, and Produce Podcasts That Make an Impact

Your Podcast Journey Starts Here

Book a free call to find out how we can help you launch, grow, or level up your podcast.

Welcome to Baird Media

We’re Ethan and Hendrik Baird – the multi-award-winning father-and-son team behind Baird Media. As audio experts, we’re here to help you launch, grow, and make a real impact with your podcast, with world-class sound and strategy.

Your podcast deserves expert hands. Backed by decades of experience, multiple awards, and professional qualifications, we build shows designed to grow your brand, connect with your audience, and rise above the noise.

What We Do

We're Podcast Consultants

It doesn’t matter if you’re launching a new podcast or fine-tuning an existing one, we bring clarity, structure, and confidence to every step.

We're Podcast Producers

Be it branded content or an original series, we produce powerful, professional podcasts – audio and video from start to finish.

How We Help

Just Getting Started?

Join the Podmaster™ Startup Program

You’ve got a voice, a message, and a goal – but no idea where to begin. We guide you from concept to launch with support, structure, and a proven framework.

Ideal for: New podcasters | Entrepreneurs | Coaches | Creatives starting from scratch

Investment Starting at R2,500

Start Your Podcast

Need to Improve Your Podcast?

Join the Podmaster™ Accelerator Program

Your show isn’t growing, converting, or connecting the way it should. We help you refocus with expert guidance on strategy, structure, and engagement.

Ideal for: Existing podcasters | Business owners with shows | Creators ready to grow

Investment Starting at R 2,500

Level Up Your Show

Need a Podcast for Your Brand?

We produce branded podcasts

Whether it’s internal comms, a public series, or a branded narrative – we handle it from script to final mix.
Scriptwriting, recording, editing, mastering—we’ve got you covered.

Ideal for: Existing podcasters | Business owners with shows | Creators ready to grow

Investment Starting at R2,500 p/m

Let’s Produce Your Podcast

Want to Hear What We Do?

Listen to Our Podcasts

From Become a Podmaster™ to award-winning audio dramas, we make the kind of podcasts people remember.
If you can dream it, we can produce it.

Ideal for: Aspiring podcasters | Entrepreneurs | Growing brands | Creators who want practical tips

Listen for Free

Explore Our Work

Free Download: 10 Things Every New Podcaster Gets Wrong

Avoid common mistakes and launch your podcast the smart way. Grab your free guide and start strong.

The Problems We Solve

Your Challenge

Our Solution

“I want to start a podcast but I’m overwhelmed.”

Join the Podmaster™ Startup Program for structure, support, and guided launch.

“I have a podcast, but it’s not growing.”

Get coaching in the Masterclass to refocus and refine your show.

“I need a professionally produced podcast.”

Work with our team to create high-quality, custom content—audio or video.

“I want to listen to some really interesting podcasts.”

Explore our original shows and client productions.

I am incredibly proud of the finished product, immensely grateful to Hendrik and Ethan for sharing their expertise, and deeply moved by how every actor brought to life the real people from my past.

But the big ‘aha!’ was that you can actually really make it part of your business brand and your business signature.

What I appreciated was the step-by-step support. After every session, you usually gave me a bit of a practical thing to go and do and have ready for the next session.

Thank you so much Hendrik. Your presence [at the studio when we recorded our first two episodes] was life saving, for real.

If you’re serious about taking your podcast to the next level, [the Podmaster Accelerator Program] is a no-brainer. Getting this level of support and feedback was amazing. Hendrik and Ethan really know what they’re doing, and they put in the time to understand each show. You’d be silly not to take the opportunity.