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Become a Podmaster™ – The Pocket Guide to Start, Grow & Monetize Your Podcast

Baird Media Become a Podmaster by Hendrik Baird
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BECOME A PODMASTER™

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Ready to start a podcast but don’t know where to begin?
Become a Podmaster™ is your no-fluff, step-by-step guide to launching, growing, and monetizing a podcast that actually connects.

You’ll learn how to:

  • Define your ideal listener (and speak directly to them)

  • Choose the right format for your voice and content

  • Script, record, and edit your show like a pro

  • Design eye-catching podcast artwork and write standout descriptions

  • Distribute and promote your episodes effectively

  • Name your show and episodes for maximum discoverability

  • And – crucially – monetize your podcast through sponsorships, services, or products

From the first idea to the final edit, this book walks you through everything you need to know about how to start a podcast, with workbook-style exercises at the end of each chapter to help you apply what you’ve learned.

Whether you’re a complete beginner or want to level up your existing show, Become a Podmaster™ gives you the tools, structure, and strategy to go from idea to impact – without wasting time or money.

WHAT’S INSIDE

  • Chapter 1 Why Do You Want to Podcast?
  • Chapter 2 Who is Your Ideal Listener?
  • Chapter 3 Podcast Genres and Formats
  • Chapter 4 The Equipment You Need
  • Chapter 5 How to Produce Your Podcast
  • Chapter 6 The Podcast Script
  • Chapter 7 Editing Your Podcast
  • Chapter 8 Publishing Your Podcast
  • Chapter 9 Marketing Your Podcast
  • Chapter 10 Monetizing Your Podcast

ABOUT THE AUTHOR.

Hendrik Baird is passionate about media. Coming from a Drama background, he has worked as an actor, magician, arts administrator, festival manager, activist, radio station manager, and writer. Having recently completed a Masters Degree in Media and Journalism, he is half of the duo that is Baird Media (Pty) Ltd. The other half is his son Ethan Baird, an award winning radio producer and podcast specialist. 

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What People Say About the Book

Hendrik Baird is a meticulous writer and a valued insightful contributor to the broadcasting landscape. I've been podcasting for just over a decade and train broadcasters. I learnt so many integral and stand-out insights to the podcasting medium reading this. Podcasting is a growing and volatile space, and this guide is exactly what everyone needs when deciding to tell their own story within the podcasting realm.
Chris Jordan
This book is an outstanding resource. It is a comprehensive look at podcasting, which is not only helpful for the beginner, but also for the person who has been podcasting but wants to take it to the next level. Thank you so much for sharing this with me. I will be using it as we look to re-establish our podcast and create new ones.
Oliver Marcelle
[Become A Podmaster] contains so much wisdom and expertise yet speaks a language that people like myself can understand, allowing me to embrace rather than resist the benefits and value of podcasting and what it takes to Become a Podmaster. I now see podcasting through a different lens and recommend, if you are reading this, that you do the same.
Steven Levy
I love the format of the book and that you give Action Steps. You also give some ideas for platforms and why you think they’re the best! Great job!
Sondra Ray
Hendrik says this is not a step-by-step guide to podcasting, but I would perhaps challenge that as this book provides everything you need to know on this popular topic. It is a comprehensive guide that takes you through all the important decisions you will need to make to create a successful podcast, from a deep dive into your ideal listener to how to find these listeners when you have your finished podcast ready to launch. This book will definitely help you kickstart your podcasting career.
Rhona McCormick
Hendrik is a masterful storyteller and clearly also knowledgeable about the world of podcasting. I learnt so much I never even knew I needed to learn to be a podmaster! I am so thankful that he took the time to write this pocket guide. It contains hundreds of helpful, practical tips to help get you started in the world of cutting-edge podcasting. If you're an entrepreneur and considering inbound marketing strategy - this is one of the best out there. Definitely give it a read!
Nestene Botha
Become a Podmaster contains so much wisdom and expertise yet speaks a language that people like me can understand, allowing me to embrace rather than resist the benefits and value of podcasting and what it takes to Become a Podmaster. I now see podcasting through a different lens and recommend, if you are reading this, that you do the same. Thank you for sharing your expertise, your knowledge and wisdom, Hendrik.
Steven Levy
In reading How to Become a Podmaster, I have picked up so many useful tips that can be applied not only to successful podcasts but video as well. I especially loved Hendrik’s tip to speak to one and not all, as this is something I apply within my own business. This is not only a book on podcasting, but also a quality business book. So much of the info within can be utilised in all aspects of running a successful business.
Joanne Moorhouse
Having worked in podcasting for years, this book displays a thorough guide for both getting started with and growing your own show and even doing it for clients if you want to test the waters at consulting. Everything you need to think about and take action on is contained between these covers, making it the perfect resource for starting your digital business or for gifting to a friend in the industry. Take the time to go through this, do the exercises at the end of each chapter, and you will find yourself ahead of the game for sure.
Prenessa Nalliah
Sage advice and recommendations clearly convey Hendrik's experience in this industry. This book is a recommended read for those curious about podcasting and all it entails. It’s a fantastic guide for those serious about starting their journey as a podcaster. Become a Podmaster will become a bible of sorts - the amount of quality information shared is astounding! I appreciate Hendrik's ‘warts-and-all’ approach to sharing his expertise, which simultaneously serves as a reality check and a checklist. And I'm sure others will, too. Hendrik has put his heart into this one - his passion comes through strong.
Megan Deers

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