Content creation made easy

“This book is loaded with relevant, practical and highly valuable material of a very informative nature which every business needs to know if they want to use content marketing as one of their main marketing tools, which quite frankly, is the majority of businesses these days.

“Whatever you need to know about different kinds of content repurposing, you will find in this book. ‘Purposefully Repurpose for Profit’ is a trusted guide  on how to recycle or reuse  your content in a very structured, methodical and pragmatic way with the aim of it working lucratively for you in your business. Great content can get great returns!

“For any business who wants to refurbish a creative piece of evergreen content fairly easily, ‘Purposefully Repurpose for Profit’ will show you how and where best to start.”

Kim Knight

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About The Book

How often you have come to the end of a week or month and realized you have not yet written that blog article or even made a single Facebook post? Most business owners are so busy running their companies that they overlook the all-important content marketing aspect. Some may not even have the skill to write a proper article or produce a podcast, making it one of those things that stays on a wish list and never actually gets done.

Purposefully Repurposing for Profit is the way of the future. This book explains the system in great detail, highlighting both the advantages and showing you the “how to” of the system. By using the information contained within the pages of this book, you will become the king (or queen!) of content marketing.

What’s inside


Chapter 1

Content Marketing


Chapter 3

The Website


Chapter 5

Written Content


Chapter 7

The Platforms


Chapter 9



Chapter 2

Repurposed Content


Chapter 4

The Podcast


Chapter 6

Visual Content


Chapter 8

Creating A Content Plan


Chapter 10

Measuring Success

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About the author.

Hendrik Baird is passionate about media. Coming from a Drama background, he has worked as an actor, magician, arts administrator, festival manager, activist, radio station manager, and writer. Having recently completed a Masters Degree in Media and Journalism, he is half of the duo that is Baird Media (Pty) Ltd. The other half is his son Ethan Baird, an award winning radio producer and podcast specialist. 

Hendrik Baird

*By purchasing you agree to the Terms & Conditions