by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing
by Hendrik Baird I’m sure you are as wary of “the rise of the machines” as I am. When someone mentions Artificial Intelligence (AI), I immediately think of HAL in Stanley Kubrick’s movie 2001: A Space Odyssey. HAL stands for Heuristically programmed ALgorithmic...
by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing, Podcast, Podcasts
by Hendrik Baird Why Podcasting? Podcasting is one of the fastest growing media forms of recent times. According to research, almost 80% of people in the U.S. are aware of podcasting. This is a dramatic increase from the 22% of the population who had any idea what a...
by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing
By Hendrik Baird Content marketing is to all intents and purposes become the holy grail of any marketing campaign. If you are unsure what content marketing is, you can brush up by reading this article, as well as checking out the benefits that content marketing can...
by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing, Podcast, Podcasts
by Hendrik Baird Podcasting has grown by leaps and bounds since the first podcast was created almost 20 years ago, making it the fastest growing new-media form. Because podcasts are mobile friendly and have interactive possibilities, as well as having a loyal...
by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing
By Hendrik Baird Using content as a marketing tool is one of the most effective ways of engaging an audience. People are tired of advertising messages that only urge them to buy certain things. These days, everyone is looking for content that is valuable and that will...
by Hendrik Baird | Jun 16, 2022 | Blogs, Content Marketing
by Hendrik Baird Since content has become a way to market a business, it has not stayed static. Every year it adapts to the realities of the time and to the changing way in which users consume their content. Some changes are subtle, while others are more dramatic....
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