How to Make Podcast Ads Work: The Untapped Potential for South African Advertisers
This article explores the untapped potential of podcast advertising in South Africa, highlighting its ability to build trust, engage niche audiences, and drive measurable results, while making the case for brands to embrace this growing medium.
Combating Podfade: How the Podmaster Startup Program Can Set You Up for Podcasting Success
Podfade—the all-too-common phenomenon where podcasts fade away after just a few episodes—affects nearly a third of new shows. With proper planning, training, and support, creators can beat the odds. Baird Media’s Podmaster Startup Program equips podcasters with the skills and resources to sustain their passion and build a successful, long-term podcast.
Podcasts Are an Audio Medium: The Case for Staying True to the Format
This article argues that podcasts are fundamentally an audio-first medium, celebrating the power and accessibility of sound while challenging the growing misconception that they must include video.
The Power of Podcasts in Medicine
In the rapidly evolving field of healthcare, continuous learning and professional development are crucial.
Podcasts have emerged as a valuable tool for healthcare professionals to stay informed, improve their knowledge and skills, and enhance their practice.
The Power of Podcasts for Research Communication
Podcasts have emerged as a powerful tool for research communication, offering academics and research organizations a unique platform to engage with diverse audiences.
How to Do Research for Your New Podcast
When launching a new podcast, thorough research is crucial to understand the competitive landscape, identify potential gaps or over-saturation in your niche, and refine your show’s format and content.
Why People Listen to Podcasts
In recent years, podcasting has emerged as a dominant medium for consuming audio content, with millions of listeners worldwide tuning in regularly.
But what drives people to listen to podcasts, and what psychological benefits—or drawbacks—do they experience as a result?
Baird Media Wins Double Honours for “Stripped” and “Become a Podmaster” Podcast Series
Father-Son Team Earns National Recognition at WGSA Muse and South African Podcast Awards
Exploring the Future of Podcasting Through the Six-Tensions Framework
Podcasts have become a staple in the modern media landscape, offering a unique blend of accessibility, personalization, and on-demand content. But what exactly defines a podcast?
As technology evolves and the medium continues to grow, how do we innovate without losing the essence of what makes a podcast a podcast?
Understanding Branded Podcasts
As podcasts continue to grow in popularity, brands are increasingly leveraging this medium to connect with consumers in meaningful ways.
However, not all branded podcasts are created equal.