Why I’ve Started a PhD on Podcasting, And Why It Matters for South Africa
I’ve started a PhD at the University of Pretoria to understand how South African podcasters actually make podcasting sustainable in a platform-driven world. This article explains the problem and the questions that matter.
Searchable Podcasts Are Here. Your Episode Is Now a Web Page.
Searchable podcasts are here. With transcripts, chapters, and better indexing inside platforms (and on your own site), every episode now behaves like a web page that can be scanned, quoted, and discovered long after publish day. This article explains what that shift means for business podcasters, and how to structure episodes and episode pages so both humans and algorithms can find the good stuff fast.
Podcasting in 2026. The year “a podcast” stops meaning one thing
Podcasting in 2026 stops being one thing. With the Golden Globes legitimising the medium and Netflix treating podcasts like catalogue content, creators are being pushed to choose between open RSS audio and platform-native video, while tightening structure for distracted, mobile-first audiences.
Are You Making Great Audio. Or Bad Television
This article explains why so many video podcasts feel like boring Zoom recordings, and how to choose or upgrade your format so visuals add real value and audio uses its full storytelling power.
Call for Applications (Not a Job Ad): Help Run Baird Media
We’re looking to hire. Will it be you?
What Makes People Subscribe to a Podcast Instead of Just Sampling?
People sample podcasts easily, but they only subscribe when a show feels clear, consistent, and emotionally worth returning to. This article explains what actually drives subscription and how the YouTube algorithm is reshaping the way listeners discover and commit to podcasts.
How Do I Get Guests Who Actually Add Value to My Podcast?
Most podcasts hunt for guests, but only the right guests actually add value. This article shows why relevance, intentional curation, and smart editing matter far more than landing a famous name — and how to use guests to strengthen your story instead of dilute it.
Do I Really Need Social Media for My Podcast?
Most podcasters believe they need to be everywhere on social media, but growth comes from strategy, not volume. Choosing one platform where your ideal listener actually lives — like LinkedIn for business and entrepreneurs — is far more effective than chasing trends.
How Do I Get More Listeners?
A podcast doesn’t grow because you promote it harder. It grows when you know exactly who you’re speaking to and craft episodes that connect so strongly that listeners want to come back — and bring others with them.
Where Do I Upload My Podcast, and How Does It Get to Spotify or Apple?
Podcasting 101 – The Things Nobody Explains