Podcasting is a growing medium and in 2023 there are 464.7 million people who listen to podcasts globally.
In the US alone, 78% of the population is aware of podcasts.
How does a podcaster catch the attention of some of this audience?
The newcomer will find it difficult to grow an audience and stand out from the crowd.
To find and grow a podcast audience, requires using some proven strategies.
Each is demonstrated by examples of some of the top podcasters in the game.
One of the key factors for growing your podcast audience is consistency.
This means publishing new episodes according to a plan and a regular schedule.
To get your listener into the habit of listening to your podcast, they must know when to expect new content.
Top podcasters such as Joe Rogan, Tim Ferriss, and Michael Barbaro are all known for their consistent publishing schedules.
Consistency keeps an audience engaged and coming back for more.
Social media has been with us for a while and has grown into a powerful medium of communication.
It has adapted well to podcasting and top podcasters use platforms such as Twitter, Instagram, and Facebook to share clips from their episodes, interact with their audience, and promote upcoming episodes.
You can reach people far and wide through social media and use it to build a community around your podcast.
Collaborating with other podcasters who already have an audience gives you the opportunity to grow your audience and reach new listeners.
One easy way of doing this is to guest on someone else’s show.
You can also invite another podcaster to appear on your own show.
Sharing an audience with other podcasters in this way, can help build relationships as you reach new listeners. This in turn will expand your reach.
Remember that you are always just speaking to one person at a time.
If you want each individual who has listened to your podcast (and liked it) to become a loyal follower while more join them, then you must engage your audience so that interaction takes place.
There are various ways to do this.
You can respond to listener feedback, host live Q&A sessions, or encourage your audience to leave reviews on social media and platforms such as iTunes.
You need to build a strong relationship with your audience.
Producing quality, professional podcasts that are engaging, will result in loyal listeners.
It starts with great content, therefore don’t underestimate the value of quality production.
Working with high-quality equipment and an experienced editor or producer, while all the time honing your own skills as a host or interviewer, will lead to a polished and professional podcast.
Set yourself apart from the competition and pay attention to detail.
Use the services of a professional if you are unsure.
It will be money well spent.
There are many podcasts competing for the attention of the 464.7 million people who identify as podcast listeners.
Patience is required, as well as some effort.
Remember that podcasting is “narrowcasting” (as opposed to radio’s broadcasting).
Niche far into your niche and find those avid listeners that will remain engaged and loyal.
If you want more information on this subject, be sure to get Hendrik’s book “Become a Podmaster: Everything You Need to know to Master the Art of Podcasting.”