This document is the guide script for the Meet My Business Podcast.

It can be pre-recorded with a host or on your own. 

The script will guide you through the various sections you will need to cover. We want to keep the structure largely the same from episode to episode, so as to create a sense of familiarity with the listener. 

Note the time limitation of 30 minutes per episode.

The Zoom recording is 40 minutes. 

The Opening and Closing Billboards will be pre-recorded, so ignore them for now.

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GUEST:

[COMPANY’S ELEVATOR PITCH: 1 min]

I’m <NAME> and I want you to Meet My Business!

OPENING BILLBOARD (Both opening and closing billboards are pre-recorded, so not necessary for guest.)

[THEME MUSIC]

VOICE OVER:   

There are tens of thousands of small and medium businesses around the world. Some of them might have the product, service, or solution that you have been looking for.

In this series, we meet entrepreneurs  and find out how you can benefit from what they have to offer.

Micro-, small and medium-sized enterprises provide more than two-thirds of all jobs worldwide. 

These types of entrepreneurs support their community and contribute to its identity. 

Let’s meet one of these people today and find out more about them on “Meet My Business!”

[ MUSIC FADES OUT]

GUEST:

I’m <NAME> ______________ and my business is called <NAME OF BUSINESS> ____________________________.

The first thing I want to talk to you about is why you might need my products/services.

[TALK ABOUT THE BENEFITS THE LISTENER WILL GAIN USING THE PRODUCTS/SERVICES OF THE BUSINESS; THE PROBLEMS OR PAIN POINTS IT SOLVES: 3 min]

Now, you may ask yourself, “How do I do that?” Let me explain.

[TALK ABOUT WHAT THE BUSINESS DOES? TALK ABOUT THE SERVICES/PRODUCTS AND EXPLAIN WHAT YOU DO IN MORE DETAIL. EXPLAIN HOW  YOU ARE ABLE TO SOLVE THE CUSTOMER PROBLEMS YOU TALKED ABOUT EARLIER: 3 min]

The reason why I can bring you these solutions is because…

[TALK ABOUT QUALIFICATIONS AND EXPERIENCE THAT HAVE LED YOU TO THIS POINT AND WHICH ARE IMPORTANT TO THE BUSINESS: 2 min]

I’m passionate about what I’m doing. The reason I started this business… 

[TALK BRIEFLY ABOUT WHY YOU STARTED THIS BUSINESS IN THE FIRST PLACE; TALK A BIT ABOUT THE HISTORY OF BUSINESS, HIGHLIGHTING IMPORTANT MILESTONES: 3 min]

I help my clients solve their problems by…

[HOW DO YOU SOLVE ANY PROBLEMS THAT CUSTOMERS MIGHT HAVE WHEN THEY INTERACT WITH YOUR BUSINESS?: 2 min]

OPTIONAL: Here is what some of my clients have to say.

*OPTIONAL : [WHAT DO OTHER PEOPLE SAY ABOUT YOUR BUSINESS? Insert up to 1 min voice clips]

I have some great offers for you!

[TELL YOUR LISTENER ABOUT ANY EVERGREEN OFFERS SUCH AS FREE DOWNLOADS, WEBINARS, ETC.: 2 min]

I’m available all over the internet and you can find me on…

[TALK ABOUT YOUR ONLINE PRESENCE (SOCIAL MEDIA, WEBSITE, ETC.) AND TELL THE LISTENER HOW THEY CAN CONTACT YOU: 2 min]

My ideal client is…

[SUMMARIZE: WHO IS THE IDEAL CLIENT? FOR WHICH OF THEIR PAIN POINTS DOES THE BUSINESS PROVIDE SOLUTIONS?: 3 min]

Thanks for spending time with me. I trust that the next time you are looking for <TYPE OF BUSINESS>, you will consider contacting me.You are welcome to share my details within your networks. 

My name is <NAME> and my business is <BUSINESS NAME>.

CLOSING BILLBOARD

[THEME MUSIC]

VOICE OVER:   

Make sure you support micro, small, and medium businesses. 

They provide authenticity, originality, and quality.

They drive innovation because they want customers to come back.

They are part of and help define our communities because they are headed not by executives, but by people.

More importantly, you can benefit from their excellent, personalized customer service.

Find the contact details of today’s business in the description and comments.

Join me next time as we discover another business in “Meet My Business!”

Meet my Business is a Baird Media production.

For show credits and more information, visit Baird.Media.

[ MUSIC FADES OUT]