by Hendrik Baird

We live in a time when people can’t concentrate for very long. At the same time we are being overwhelmed by information. Making an impression is hard when there is a tsunami of information which nobody can concentrate on. How do you stand out from the crowd?

One of the best ways to make a lasting impression is when you can build a brand identity that people will remember and that will stand up to scrutiny. This is especially important for business owners who need to align their brand with that of their business.

Here are four reasons why it is important to have a personal brand.

It Will Help You To Stand Out From The Crowd

Think of your personal brand as being what people say about you when you are not in the room with them. It is your reputation. You will agree with me that your reputation can either make or break your career and your business.

When you build your personal brand, you will start to stand out from the crowd. You will to a large degree be in control of what you want people to say about you when you are not physically present with them. It will make you unique and this will result in people remembering you, especially if your brand is memorable and striking. This will lead to trust, which will result in more people employing you or doing business with you.

It Will Create And Lead To Opportunities

Your brand should consist of a unique combination of your skills and experiences. This, combined with your life history, makes you the person that you are. It makes you unique and sets you apart from every other human being on this planet.

We all compete for the same jobs, opportunities, and clients. You have the skills and can provide the jobs and products or services that a great many other people also provide. To give yourself the competitive advantage, you need to develop your personal brand. Not only does a strong personal brand lead to opportunities when someone recognizes you as an expert in your field, they also create new opportunities through your ability to collaborate or dream up new projects.

You Will Seem More Trustworthy

A person who takes the trouble to develop an honest personal brand, consisting of a consistent well-defined look, message, and presence (online and in real life), will start building trust with their audience. They will feel they have a relationship with you and therefore start liking you. They will do this because they will feel they know who you are and what you stand for.

You will be perceived as an authority in your field and this will get you noticed and, more importantly, remembered. This will strengthen your ability to attract opportunities.

People Will Research You Online

In this digital age, it only takes a few clicks to find out practically everything. People will most certainly look for you online, therefore your online presence is super important. The key to building a successful online brand is by creating content. This is how you control the narrative. You present yourself in the best possible light, based on your values. The content you generate will be the all-important factor that determines how you are perceived.

Build your personal brand and ensure that the content you put out portrays you truthfully and honestly. It will position you as a person with integrity who is an expert in their field. The success of how you are perceived is dependent on the quality of your content.

How To Use Podcasting To Develop Your Brand

First, Google yourself and see what comes up. Clean up your social media accounts.

Then, decide to use your voice to generate the content that you feel is important for developing your personal brand. Recording a podcast is the easiest way of getting your authentic voice heard. At the same time, the podcast serves as the source material for your content marketing that will communicate your personal brand across online and offline platforms.

Make sure the podcast delivers information that adds value to your audience. Use the podcast episodes to showcase what you can do, your experience, and what you have learned. The more regularly you can release episodes, the more of an impact you will make.

Once you have a podcast, you can easily repurpose it into articles, infographics, videos, and other media forms required for your content marketing.

It will be a good idea to get a team of professionals to support you if you don’t already have one. Here at Baird Media, we offer three different podcast packages to help you and your business build your brand. The packages give you varying amounts of content, depending on the time you have available to do it yourself and of course how much budget you can spend on building your brand.

A business is nothing if there is not a person with a solid brand behind it. It has to be backed by a successful business strategy for personal branding to be make an impact. Integrate the personal and business brands, and you will have a powerful combination that will help you be seen, respected, and valued. This will inevitably lead to you reaching your goals faster than your competition.

Reach out if you have any questions.