We will also explore strategies for distributing your podcast content through your guests’ networks.
There is often a disconnect between podcast hosts and potential guests who may not fully understand what a podcast is or how it works. Some people have never even listened to a podcast before. It is important to get everyone on the same page and ensure that guests understand the purpose and format of your podcast.
Additionally, having a well-designed intake form or release form is crucial for gathering important information from your guests. This form should include essential details such as their name, surname, industry, short bio, and a high-quality image of themselves. By collecting this information upfront, you can avoid the hassle of going back to guests later and requesting missing or inadequate materials.
Hendrik Baird shares his experience of having to ask guests for a high-quality image after the recording, which could have been avoided if they had an intake form in place. He also mentions the importance of having a strategy for selecting guests and ensuring that they align with the content and goals of your podcast.
Ethan Baird emphasizes the importance of being selective with guests and using the pre-chat as a way to weed out potential guests who may not be a good fit for your podcast. He shares his experience of realizing halfway through a conversation that the guest’s topic had nothing to do with their podcast. This highlights the need for a strategy in selecting guests and ensuring that they will provide quality content that aligns with your podcast’s goals.
Christine Campbell Rapin adds that having a clear purpose for each episode is essential. She explains that during the pre-call, she works with guests to determine the best angle for their topic and ensure that it goes beyond surface-level information. This helps to create valuable and unique content that stands out from other podcasts.
Hendrik raises the question of how to tap into guests’ networks to distribute podcast content. Ethan Baird suggests making it easy for guests to share the episode by providing them with a write-up, graphics, and other materials they can use for their own posts. He emphasizes the importance of making it as easy as possible for guests to share the content so that both parties can benefit.
Hendrik shares his frustration with a host of a podcast Hendrik was a guest on did not share the link to the podcast episode, highlighting the importance of two-way communication and common courtesy. Ethan Bard agrees and suggests implementing a short email sequence to thank guests for their interview and provide them with the necessary materials to share the episode.
To improve their guest management process, Hendrik and Ethan of Baird Media discuss several steps they plan to take. They mention the need to implement an intake form to gather all the necessary information from guests. They also discuss the importance of having a pre-chat with guests to ensure alignment and clarity on the episode’s topic.
In addition, they discuss the idea of incorporating an email sequence to automate communication with guests, including reminders, thank you messages, and instructions on how to share the episode. They also consider creating a media kit for guests, which would include the episode link, an article they can publish, and social media posts they can use to promote the episode.
The Bairds also mention the importance of getting permission from guests to add them to their CRM and mailing list, allowing for continued marketing and potential future collaborations.
In conclusion, selecting the right guests for your podcast is crucial for creating quality content that aligns with your podcast’s goals. Having a clear purpose for each episode and conducting pre-chats with guests can help ensure that the conversation stays on track and provides value to the audience.
Furthermore, leveraging guests’ networks to distribute your podcast content can greatly expand your reach. Making it easy for guests to share the episode by providing them with materials and instructions can increase the likelihood of them promoting the episode.
To improve the guest management process, implementing an intake form, a pre-chat, and an email sequence can streamline communication and ensure a smooth experience for both hosts and guests. By providing guests with a media kit and obtaining permission to add them to your CRM and mailing list, you can continue to nurture these relationships and potentially collaborate in the future.
Overall, by being strategic and intentional with your guest selection and management, you can create a podcast that consistently delivers valuable content and reaches a wider audience.
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