What Is a Podcast RSS Feed and Why Does It Matter?
11 March 2026
In this article, we will explore the process of podcast production and how to make your podcast stand out in a crowded market.
When producing a podcast, it is crucial to allow your guests to express their true opinions and experiences. Ethan Baird, podcast producer at Baird Media, emphasizes the value of genuine content: “We wanted people to give us their true opinion and tell us exactly what they’re going through and how they’re producing their podcast.” By avoiding preconceived notions and allowing for open conversation, you can capture the most interesting and real content possible.
While authenticity is essential, post-production plays a significant role in shaping the final podcast. Ethan and Hendrik Baird, hosts of the Baird Media podcast Become a Podmaster, discuss the editing process and how it allows them to create a cohesive narrative. They explain that their podcast is heavily edited, with segments rearranged and recorded at different times to create a seamless flow. This editing technique helps to pull the narrative theme together and make the podcast more engaging for listeners.
With the abundance of podcasts available in various fields, it can be challenging to stand out from the competition. Benji Block, host of the B2B Growth Podcast, suggests taking on the perspective of a student to differentiate yourself. By positioning yourself as someone who is willing to ask questions and learn, even if you have knowledge in the subject matter, you can come off as more curious and relatable. This humble positioning also allows for a more humanized and authentic conversation.
Another way to stand out is by choosing interview subjects who are not in the exact seat of the person you are seeking to interview. By doing this, you can avoid using jargon and create a more accessible conversation. For example, in the case of B2B Growth, the hosts interview someone with marketing experience, but not necessarily a CMO. This dynamic creates a unique perspective and adds value to the conversation.
To make your podcast discoverable, it is important to define your genre and format. Hendrik and Ethan discuss the process of determining their podcast’s genre, which they describe as a combination of business, marketing, media, and education. They explain that choosing the right genre is crucial because podcast platforms use these genres to categorize and list podcasts.
When it comes to format, there are various options to consider. The most common format is an interview-style podcast, but it can be challenging to compete with established interviewers. The hosts of Become a Podmaster decided to take a different approach and create a conversational-style podcast co-hosted with clips. This format allows for a dynamic and engaging listening experience while showcasing their production skills.
Every good piece of media tells a story, and podcasts are no exception. Hendrik and Ethan emphasize the importance of storytelling in podcasting. They explain that every good story has a beginning, middle, and end, and that podcasts should aim to entertain and engage listeners through storytelling. While education and providing value are important, the hosts believe that storytelling should be at the core of every podcast episode.
Benji Block, host of the B2B Growth Podcast, discusses the problem of commodity content in podcasting. Commodity content refers to content that is generic, unoriginal, and lacks value. Benji shares his experience of searching for marathon training advice and finding countless articles that essentially said the same thing without providing any real knowledge. He believes that businesses often prioritize quantity over quality, resulting in a flood of mediocre podcast episodes. To avoid creating commodity content, podcasters should focus on producing high-quality, unique, and valuable episodes that truly resonate with their audience.
Producing a standout podcast requires a combination of authenticity, post-production editing, and a unique approach to genre and format. By allowing for genuine conversations, leveraging the power of post-production, and choosing a genre and format that sets you apart, you can create a podcast that stands out in a crowded market.
Additionally, prioritizing storytelling and avoiding commodity content will help you engage and entertain your audience while providing value.
Remember, every podcast episode should tell a compelling story that captivates listeners from beginning to end.
Your voice is your brand. Your podcast should sound like it.
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