Short Film About Saying No To Apartheid Military Now In Development

A short film, currently in development, will expose the prison horrors of a young conscientious objector in 1971 apartheid South Africa and chronicle how he was shunned by his family and church due to his sexual orientation.

When A Young Man says No

When the young Thomas Budge said an emphatic “No” to serving his military conscription in 1971, his church applauded him for standing up for his convictions and he was the pride of his family. The military had a different view on the stance taken by Jehovah’s Witnesses (JWs) and decided to make an example of the young Tom. Instead of serving his sentence and being released, his sentence was extended again and again, spending most of his time in solitary confinement. 

After serving almost two years of his original three-month sentence, he was eventually set free. Little did he know that his sexual orientation would become a big stumbling block, turning his newfound freedom into another kind of jail. After having worked tirelessly for the JWs, he was outed to the church and his family by a family member. This led to his disfellowship from the church, while his family rejected him.

He spent the next 30 years in the metaphorical “wilderness”, being tempted by the devil, while working hard to establish a life for himself. When it seemed that reconciliation with his father, who had fought so hard for the release of his son from military detention, would never occur, the news came that his dad was dying. Would it be too late for Tom to make amends with his dad? And what about a reconciliation with his mother, who remained under the influence of the church?

The Movie Of The Book

Based on the autobiography It Is What It Is by Thomas Budge, this short film aims to show how institutions like the church and the apartheid government tried to control and dictate people’s lives. There was no space for somebody who was different. If you didn’t abide by the rules, you were summarily shunned and you had to fend for yourself. While being LGBTQ+ is no longer a crime in South Africa as it was under apartheid, too many young people still cannot live authentic lives due to expectations of their families and the church. Stories in the media tell of young people brutally murdered for being LGBTQ+ or kicked out of their homes by homophobic families.

That Tom made the success of his life that he did, is a true testament to his tenacity and determination. His spiritual journey took him all over the world and back into himself. Today, he has found peace with his life and has become one of South Africa’s leading hypnotherapists, daily helping the lost, the addicted, and the hopeless, to find meaning in their lives and solve their longstanding issues and problems. His story of overcoming great odds at the hands of an evil regime and a controlling church, and having to fend for himself without the help and support of family, is an inspirational story from which many young people can learn today.

From The Page To The Screen

The journey of taking a story like Tom’s from the pages of his book to the screen is a long one. The first step was to secure funding from the NFVF to develop a script. This process is now finally underway and Jürgen Hellberg has been tasked to write the screenplay. Hellberg is a seasoned actor and writer, best known for his portrayal of Kitte Muller in the M-Net soapie Binnelanders. 

The script editor is Dorette Nel of Abyss South Africa. She has been on the writing team for Generations for many years and her recent animated short, Ruby and Roach, has won multiple awards at international film festivals over the past two years. Dorette’s role is to guide the process by making sure the script comes together through all the phases of development, as well as helping the producers navigate the NFVF process.

The film is being produced by Hendrik and Ethan Baird of Baird Media. Hendrik has an extensive performing arts background, having worked in the industry for more than 30 years. His son Ethan is a radio expert, having won an MTN Radio Award for his production work while at Tuks FM. Together, they are driving this process towards its ultimate conclusion, which is to shoot and distribute the film to a worldwide audience. 

For more information as the process unfolds, track the film’s development and production process on

Tourism And Restaurants: How To Save These Sectors

Covid-19 has had a devastating effect on the South African economy, but two sectors have been particularly hard-hit by the lockdown regulations. Tourists stopped travelling and restaurants were unable to operate. As vaccination rates increase and lockdown levels are relaxed, how do the tourism and restaurant sectors recover, if at all?

When The Tourists Stopped Coming

South Africa has always been one of the most popular travel destinations in the world. Before Covid-19 hit our shores and the country went into lockdown, tourists would flock to the country to enjoy the majestic scenery, great weather, and friendly people, while taking advantage of the favorable currency exchange rates.

The tourism sector contributed billions of rands to the economy and provided a great many jobs in a country where employment levels are low. When the tourists stopped coming, it was not only popular attractions such as the Kruger National Park and Table Mountain that suffered. Guest houses and hotels remained empty, while restaurants started closing in quick succession, unable to keep their doors open when the international and local diners dried up.

To say that this is a disaster is the understatement of the century.

Food Services Decimated

During the worst days of the lockdown, food service providers saw declines of up to 100% with some recording no sales at all. Add to this the restrictions on alcohol sales, and it is easy to understand how a once profitable sector recorded billions in lost income.

The cost of food has also increased dramatically, which has meant that restaurants have had to adjust their prices upwards to compensate for what Agri SA has described as a “punch in the gut”.

Even when lockdown levels were relaxed, the limitations placed on the number of patrons and the strict operating hours have not done anyone any favors. Wave after wave of infections have had restrictions tightened and the Delta wave has been particularly bad for the sector in general.

Then Came The Riots

Just when you thought that things couldn’t get worse, the riots came and especially KZN suffered badly. This is a province that is heavily reliant on tourism. With some infrastructure damaged beyond repair and the economy suffering another severe blow because of it, it is yet to be seen how that province will recover.

Gauteng was not spared either and the loss to the SA economy because of this politically orchestrated chaos has cost the economy billions upon billions of rand, with the recovery predicted to take several years.

Lessons Learned

South Africans are resilient and no matter what hardships befall us, we always seem to find the humor in the situation and make the best of a bad situation. Restaurants in particular have had to learn some hard lessons, such as that they need to keep their house in order and make provision for emergency funds.

One of the main lessons has been that brand strength and customer loyalty will set the sustainable business apart from the seasonal one. Franchises are expected to weather the storm better than independent operations, and they are expected to emerge stronger than before.

The restaurant industry specifically and tourism in general are industries not for the faint of heart. It takes guts and determination to succeed in what some would call a cut-throat industry. Long hours, passion and commitment are required and after all the troubles we’ve experienced in the past almost two years, it will be interesting to see how this sector finds its feet again and if a new breed of entrepreneurs will step forward and take up the challenge.

How To Get The Message Out That Tourism Is Open

One of the biggest challenges for tourism will be how to communicate with customers going forward and draw them back to support these types of businesses. With so many people having turned to online shopping and making Zoom meetings an everyday occurrence, it is clear that having an online presence and communicating through electronic devices are going to be key in rebuilding these sectors.

Establishments that have not yet relied on websites will need to urgently increase their online footprint. Social media will become a key way of communicating with people, sending the message that restaurants, guest houses, hotels, tour operators, and others who work in the tourism sector are open for business.

Writing stories that are engaging and that will help people understand not only the challenges they have faced, but also the solutions they have come up with, will be an important way to get tourists and patrons back. Content marketing will be invaluable in the efforts of rebuilding.

The challenge is that not every business person has the skill to write engaging articles, take great photos, and create social media posts that will generate leads. They will have to spend all their efforts in rebuilding their businesses and so need the expert help of marketing agencies who have the expertise to reach their audience and communicate effectively. More than that, they must have the ability to turn their marketing into actual feet crossing the thresholds of businesses who have been severely affected by the state of disaster the country has faced.

Now, more than ever, we as a country have to help each other and do what we as South Africans do best – make innovative plans and display our resilience and ubuntu. There are four ways in which our economy can be rebuilt. Growth must be prioritized above money; confidence must be built; testing and tracing must continue, while vaccination rates must increase; and finally, there has to be more targeted support.

Together we can overcome the challenges we have faced, build a more inclusive economy and create prosperity for all. It will however only happen when we pull together as a nation and come up with innovative solutions. The only way forward is together. South Africans can use this opportunity to build our nation according to the ideals of visionaries like Nelson Mandela.

The time has come for us to do whatever it takes to realize the vision of a prosperous, united nation.

If your business has had setbacks due to the pandemic and the recent riots, please reach out to Baird.Media. We want to help you build up again. Let’s start a conversation and work together to rebuild. We’re waiting for you to make contact.

Use Online Content Marketing To Reach Your Audience

Reach Your Audience Where They Are with

The Internet is a vast place and people have chosen a specific corner of it where they regularly get their content. For some, this is social media platforms such as Facebook or Instagram. Others still prefer to find what they are looking for using search engines which takes them to websites. Others take a daily stroll through the millions of videos available online, while others prefer to download and listen to podcasts as they travel or relax. It may be tricky getting your online content marketing to where people are consuming their content.

In 2020, global online content consumption doubled. People are now finding their online content using devices such as laptops, desktops, smartphones, and tablets. They are spending more and more time online every day. The pandemic has had a massive effect on this, with YouTube seeing the biggest increase in daily usage and the number of hours streamed. Smartphones are also becoming the device of choice.

Any business who wants to do online content marketing will have to understand how to use the internet and find their audience where they are already consuming their content. There are many aspects that go into a successful online content marketing campaign, and taking into account where people are already consuming their content has to be a key consideration when planning a campaign.

To reach them, you will need to know your audience and their digital habits. If you are targeting an older demographic, they are most probably spending time on Facebook. If you are looking to reach younger people, then you will find them on Instagram or TikTok. Business people hang out on LinkedIn during office hours, mainly from Tuesdays to Thursdays.

When you want to reach the audience of your choosing, you will therefore need to understand them very well and know where to reach them.

Create Valuable Online Content Marketing

Owning a business means you want to sell, right? But with so many people trying to sell us something, it takes a special skill to get the attention of a potential customer and convert them into a paying one. Hard sell on the Internet does not really work, especially on social media. People are not on Facebook to necessarily buy something. They hang out there to interact with friends, catch up on news perhaps, and follow interesting and informative links.

The best way to get their attention is by providing them with interesting content in the format that they prefer. Some people like to read, but let’s face it, they are in the minority. Most people will rather react to a meme or infographic than spending ten minutes reading a full article. Others may prefer a podcast, which means they can listen while doing something else. For most people, videos are their favorite medium and they will spend hours watching one after the other.

Now imagine that you have one piece of content and you can convert it into various formats, so that it will have a much wider reach. Your write a blog, using it to record a video and podcast. You convert the main points into a graphic. You post on social media pages and on your website. In this way, the chances of potential customers seeing and interacting with your content increases and so do your chances of turning them into paying customers.

Find Your Niche

As much as we want our content to reach everybody, we have to understand the value of focusing on a niche. By focusing on a very specific market segment, you will be building trust because your specialized content will resonate with them. You cannot be everything to everybody, so rather zoom in on a very specific niche and speak directly to them.

By doing this, you will situate yourself as a specialist. Not everybody can do what you do and by focusing on a very specific niche interest, you are gaining trust and this will eventually lead to people buying whatever it is you are selling.

When you are using online content marketing and social media to distribute the message, you have to narrow down your audience so as to become very specific with your message. When you target it too broadly, your campaign will not do as well as one that is focused narrowly and targeted at a specific individual.

Modify The Online Content Marketing Message

When you are converting your online content marketing into different formats to reach specific audiences, remember to change the tone and approach to suit the demographic you are targeting. Wording for a press release will be much different to the short and sweet nature of a tweet. Reaching your audience will take a specialized skill and talking to them in the appropriate language on the platform where they are will need you to be creative. Modify the message, taking into account which part of your niche you are targeting.

Make SEO a Priority

No matter the content, if it does not reach the audience, it will have been a waste of time. You need to ensure that SEO is a high priority in everything you do. Use keywords and make sure you tick all the boxes to make sure that the message will be distributed in such a way that it finds the people you need it to reach. This takes a high level of skill and know-how, so sometimes an expert will be most helpful.

Last Thoughts

People are eager to hear from you. They want interesting content that will enrich their lives. They will eventually buy something when they trust you enough. Producing the content is one thing, but getting it to your niche is quite another. Online content marketing does work, yet it is up to you to find out where your audience is and target them there.

If you need any help, please contact Baird Media. We have a team of professionals who can help you get your message across.

Launching our new Online Media Company with a Special Offer

There’s a new online media company in town!

Father and son team Hendrik and Ethan Baird have just started up their brand new company, Baird Media (Pty) Ltd. And to celebrate the launch, we have a special offer valid for the month of August 2021.

We know how hard it is to start up a new company. We also know that times are tough and many small businesses are desperate to move online in order to reach a larger market.

Everybody knows that a website is an essential tool for start-ups and small businesses, but they can be very expensive. When you’re like us and capital is scarce, you have to find innovative ways to get ahead.

Being in the online media business, we understand exactly what needs to be done to develop an online footprint. We also know content is king, so a website is just the first step towards getting the attention of potential customers or clients.

We have a team of content developers who are experts at writing blogs, editing sound and video for podcasts and YouTube, and managing Social Media. This is the type of content you need to get noticed and keep your audience engaged.

But none of this is possible if you don’t even have a website to start with.

You need a website to act as a business card, to showcase your products or services, as well as a way for customers or clients to get into contact with you. This is also where you will start posting articles, videos, podcasts, and other content to keep your audience engaged, telling them what you are doing, informing them of special offers, and everything else you want to communicate on a regular basis.

So if you don’t already have one, your first step is to get a website. But they’re expensive, right?

Well, we’re here to help.

For the month of August, we’re prepared to design a free start-up website for you, consisting of three pages, to get you going. We work on WordPress, which means we can get something basic up and running relatively quickly. All we need from you are the photos, logos, and wording, as well as the internet hosting fee for a year.

We will design it completely free of charge and take care of registering the website, as well as taking care of all the admin for the hosting.

So let’s be honest, it won’t be a fancy website with all the bells and whistles yet, but we will do our best to make it look as professional as we can just as we did for swimmer Wendy Cook.

Take it as a starting point. In time you can expand and improve it as your budget becomes available. You can also start posting regular content. If you don’t have the expertise, we can help you with that.

There are 31 days in August and so we are prepared to give away free design to the first 31 people who fill in our online form, supply us with all the required information, and pay the yearly hosting fee of R 850 upfront.

Once the site is up, we can look at how we can work together to promote it, improve it, and create content for it. We are happy to give you advice in this regard or for our team to do the work for you.

If you want to take us up on this offer, fill in this form

If you have other online media needs you want to discuss with us, we will gladly arrange a short Zoom meeting to get the ball rolling. Simply send us an email with some suggested dates and times and we will set it up.

We are excited to meet with you, get to know you, and understand what your media needs are. We are standing by to help you reach new heights.

Let’s talk

Do You Really Need a Website?

The pandemic is wreaking havoc with the economy and people are turning to online shopping in ever greater numbers. Without a website, you are left out in the cold.

Deon’s Dilemma

Covid-19 has been devastating, not only in the number of lives lost, but also in the number of businesses that are suffering and closing. Having a website has become crucial as a way to keep in touch with customers and to keep a business afloat. Those who are not yet in this space are losing out on valuable business.

Take my friend Deon (not his real name) for instance. Deon is in the business of making furniture and he has been selling his products from a brick and mortar store since who-knows-when. He has done vey good for himself when he was in a shopping center where many people came through his shop every day.

He moved to another location far from a shopping mall and retained a steady stream of customers, mainly because he has built a good reputation and his customers followed him to his new location. Like many in his shoes, he cannot only depend on previous customers, he has to continually find new ones. I mean, once you have bought a dining room table and some chairs, you won’t be needing another for a few decades or so, right? Maybe you will need one or two other pieces of furniture, but how much you end up buying from him is based on how much space you have at home. There is a limit.

Since most of his costumers are very happy with his service and the quality of his products, they share pictures of their purchases on their social media pages. They talk about it and recommend Deon to their friends. A lot of his business comes from referrals. He runs most of his sales through a very active WhatsApp group and it has served him well.

Then came the pandemic and lockdown restrictions.

Like the rest of us, he was forced to stay at home and for the first few months his business ground to a halt. Being the ever industrious Deon I know and love, he used the time to make extensive vegetable gardens at his shop’s location, keeping himself busy and making sure he has more fresh food he could possibly eat by himself, sharing the bounty with friends and those less fortunate.

Business in Lockdown

Lockdown eased and business trickled back in, but not nearly to the levels it was before. He still had to pay rent and utilities, which of course proved to be a great challenge. Somehow he has survived, proving his tenacity and grit in the face of great adversity caused by the microscopically small virus that has wreaked havoc around the globe.

Subsequent lockdowns have taken a further toll, with the last lockdown brought about by the Delta variant again bringing his business to a standstill. I saw a desperate Facebook post of his yesterday, wondering when it will ever end, asking if others are in the same desperate position as he is.

The South African economy was already under severe strain before the pandemic, which has just amplified the problem. To say that it is having a harsh effect is the understatement of the decade. Production levels have fallen dramatically while demand has gone into shock. The gross domestic product (GDP) is down dramatically and the economy has contracted. Unemployment levels, already at an unacceptably high level before the pandemic, have shot up. Businesses are closing left, right, and center. That Deon’s shop is still open is a miracle. But how long will he be able to last?

The Importance of a Website

One dramatic change brought about by the pandemic is the way online shopping has increased. Shops such as Shoprite, Checkers and Pick ‘n Pay are doing brisk business through their online shopping portals, as is Takealot. Monthly online shopping has grown by a massive 40%. The average purchase size is 25% more than pre-pandemic levels, while the transaction frequency has increased by a third. Online shopping is the big winner. Shopping malls, restaurants, and liquor traders are the big losers. As are small businesses such as Deon’s.

I have been nagging Deon for a long time to at least get a basic website up and running, even going so far as to gift him one for Christmas, an offer he has refused to take up. He has stubbornly clung to the old way of doing things and, sadly, he is now reaping what he sowed (or more correctly, not reaping, because he never sowed.) I fear for my friend’s future.

When people are unable to come to your shop because they are scared of getting infected with Covid-19, it is more important than ever to change your thinking. Instead of waiting for them to come to you, it is your responsibility to find ways to reach them. There is no better way to do this than with a website. This is the time of business unusual and those who are not going to make the change are going to face closure, of that there is no doubt.

There are many advantages for your business to have a website:

  • A website helps people to recognize your brand;
  • It makes it easy for your customers to buy from you;
  • Having an online presence helps you to stay competitive;
  • A website makes other forms of online marketing easier, for instance through social media;
  • You can cater to every kind of customer through your website;
  • You can clearly showcase your products;
  • You can stay in touch with your customers.

Most importantly, a website can be the tool that keeps your business afloat during this crisis. The choice between sinking or swimming is an easy one. When a website is a flotation device, it would only be a fool who chooses to sink when a lifesaver is close at hand.

And it does not have to cost an arm and a leg. Indeed, there are companies out there who will build you a fancy state-of-the-art website that will cost you hundreds of thousands of rands. This is not necessary. You could start with something quite simple, even do it yourself using some of the free website building platforms available. You just need to start with some online presence and in time you can refine and improve it.

Get a Free Website

In fact, the situation is so dire, that we here at Baird Media have decided to design a startup three page website absolutely free of charge in an effort to help you get going. You only need to pay for the hosting fee for the year. This is our small contribution to helping those who, like Deon, have been left behind and urgently need a website to get back in the game. More detailed information about this special launch offer coming soon!

A website is a bit like an online business card. Who will notice and remember you, let alone know how to contact you, if they never even get to see your business? A website is of course only the first step in an online journey. Next comes the content to keep people interested and informed, converting them into buying customers. But that you can deal with down the line.

I sincerely hope Deon reads what I have written here and that he takes me up on this offer. I would be very sad to see him lose his business because of his stubbornness to change. A website won’t solve all his business woes, but it would be a starting point.

The pandemic is not going away anytime soon. Adapt or die, the saying goes. So adapt. Adapt right now. Before it’s too late.

To arrange an online meeting to discuss your media needs, contact Baird Media today.

Why you need a regular blog for your website

Snakes on a Blog

Len Ramirez catches snakes. If a rattlesnake invaded your Northern California home, his business would remove it. As drought has driven the wildlife of the state closer to population centres his business is booming. Now he gets calls from across the state, and it is not only because he is good at wrangling rattlesnakes. 

Ramirez has built a reputation as an authority on the dangerous art of catching snakes. He has done this by creating relevant, educational, and informative blog content for his company website. Now, when the services he (and competitors) offer are most in-demand, Ramirez is the first call for Californians, because his name is first in digital search results. 

Blogs Help Build a Brand

So why is blogging important to the growth of your business? Blogging is marketing without the expense of a campaign. It helps build your brand and allows you to shape perceptions about your service and products. Intelligent and relevant content drives traffic to your website and gives you the insight to separate buyers from window-shoppers. 

More of the people who need your business are looking for you online. The global pandemic has made having a digital presence even more critical. As profitability becomes more challenging, blogs driven by SEO-guided content are the most cost-effective way to get around shrinking marketing budgets. 

Blogs are Effective

Research shows blogging to be one of the most effective marketing strategies for lead generation and building credibility. Not convinced? There are numbers to bolster these claims. Using the growth of e-commerce as a marker, McKinsey Consumer Pulse research found Covid-19 sped up the adoption of e-commerce making a digital presence vital to any business that wanted to thrive. 

Still hesitant? Research shows: 

  • 126% growth in lead generation for small businesses that blog over those that don’t. 
  • Blogging twice a month creates 67% more sales opportunities. 
  • 50+ blog posts increase traffic to your website by 53%.
  • 100+ posts lead to a 300% increase.
  • 200+ and traffic increases by 450%. 
  • An active blog increases your website index rate by 434%, pushing you above your competition in online searches.
  • Blogging costs 62% less to generate leads than traditional methods.
  • Companies with active blogs get indexed by search engines 434% more often than companies without an active blog. 
  • 70% of your customers learn about your company through your blog and 63% are more likely to be influenced to buy. 

Best Return on Investment

In business terms, blogging offers the best return on investment (ROI) over other marketing strategies. More posts make your site and, by extension, your business, more attractive to search engines, lifting you above your competition. Just as Important, blogging builds deep-rooted relationships with customers that are foundational to sustainable businesses. 

It is interesting to note that 81% of consumers trust information and advice they find in blogs and 84% make purchasing decisions based on content. 

Digital is the new business normal. 

Websites are increasingly the place where your customers are going to find information, place orders and arrange services. Your blog, with content focused on providing guidance and help about your products and services, is the most effective marketing tool you have to keep your customers connected and involved. 

A final thought. 

A digital presence is not without its pitfalls. You can’t control the conversations about your business. With a blog, you create and publish the compelling story of your business and its products and help your company to grow. 

Now you know why it’s important, get started on your blog or add to it and you can shape the narrative of your business.

We have excellent writers who are ready to produce high-quality content. Contact us today so we can discuss your blogging needs.

A podcast is the best way to speak to your customers

Podcasts are slowly becoming one of the world’s most established and cost effective ways of communication.

It is seen as relatively easy and low-cost to launch. It also opens up an exclusively new way for businesses to reach their audience, establish their personal branding and is an effective way of growing a business.

Growing up during the 90’s taught many businesses that word-of-mouth advertising was the best way to market or reach your target audience. 

This form of marketing has been effective for decades. The challenge was that it reached its intended audience either distorted or without the full details, so it ended up defeating its purpose.

Living immersed in the technologically advanced world, businesses now have various platforms that have made them move away from  traditional ways of marketing. 

Despite many platforms such as social media being available, podcasts are regarded as the most personal way to reach out to new potential customers. It gives them an opportunity to get a better idea of your values and way of running a business. It also offers your audience a certain flexibility in how they can reach you.

Podcasts remain the best way to market your business, taking into account the constantly changing technologies which make running a business more complex.

This platform is the best way to market your business due to it being:

Easily accessible

It can be accessed on smartphones and tablets, including Apple and Android devices, virtual personal assistants such as Alexa and Google Assistant, and online.

Cost Effective

Setting up an initial podcast is relatively cheap. So as you can imagine the potential return on investment (ROI) can be huge.

Easy for Client Connection

Connecting with customers should not be a struggle. Podcasts make it easy  to reach you, as clients love hearing from your experiences and might even want to be featured on your podcast. This helps you build a better rapport with your current clients.


When you have  more content out, it will be  featured on the “New & Noteworthy” section. This is recommended by experts in the field of podcasts. According to them, the technique is a rare case where quantity is greater than quality.

New content should be released every week to keep engagement going between the brand or company and the audience. Once they get hooked they will wait for the next podcast to be uploaded. 


A survey conducted in 2014 has shown that the number of American consumers who started podcasting increased by 157 % In 2018, Edison Research also conducted a survey that revealed that of the 73 million Americans who regularly download podcasts, 54 %listened to four or more podcasts in the past week.


It provides the audience the ability to dive into topics without having to set aside time to read or watch a video. It furthermore offers information in small bits in order for the first time to consume all the information at their own pace and understanding. 

The most important thing about Podcasts is that a listener has the power to playback and fast forward the part or the episode they did not understand during the actual show.

Business growth

Podcasts have the potential to grow and generate traffic to all your social media and websites and that will automatically attract new clients/audiences that might fall in love with your product.


Amid the Global pandemic, many things have changed and businesses had to change their strategy and adopt modern things for their businesses to survive hence we were introduced to things like Google meet, zoom, and Podcast. 

The pandemic gave  rise to digital media such as podcasts and it continues to rise.

Like we have alluded to earlier, Podcast listeners consume an average of seven different shows per week, according to the research and that can improve your business significantly. 

There are over 700,000 active podcasts and 29 million podcast episodes available, and now imagine your business and product being part of that podcast and the revenue it could bring your company. 

Need help producing your podcast? Contact Baird.Media today.