If you’re like me, you spend hours every week in various network groups. How is a small business otherwise able to get traction without talking to people on a regular basis? The problem is networking can take up so much time, you don’t get time to actually do your work!
Starting a new business is not easy, nor is running one. The solopreneur or small team will have to take on many functions, including marketing. When we started Baird Media, we knew we had to meet other entrepreneurs and the only way we could quickly do that, was by joining networking groups. As we wanted to establish ourselves as a company serving English speaking countries worldwide, we joined networking groups locally, in the UK, USA, and Australia.
What started out as a fund exercise jumping from Zoom breakout room to Zoom breakout room, soon became overwhelming. Not only do you have to pitch your business in two minutes of less, you also have to take time to establish relationships upon which to build. Hopping around within a network meeting takes its toll. Jumping from one network group to another every day soon becomes a chore and you really have to psych yourself up to get through the week.
Every network group I’m in encourages its member to follow up with one-on-one meetings. In the beginning I didn’t engage in many of these, but the past few weeks have seen an avalanche of these meeting, clogging up my calendar and draining my time and energy. Make no mistake, these follow ups are crucial, but they are exhausting. Worse still, being stuck in these meeting every day means I have had precious little time to do the work I actually am good at, such as writing, making podcasts, not forgetting tasks like redesigning our website and keeping track of clients, payments, reports, and the other million and one things a business owner has to do.
It was in a discussion with the owner of one of the network groups that we realized our system of creating a podcast and purposefully repurposing it, is the ideal solution for those experiencing networking fatigue. Let me explain our rationale.
You still want to speak to people about your company, products, and services, right? But you don’t want to constantly repeat yourself in meeting after meeting. At the same time, you want to create content for your marketing campaign, but once again you are so tied up that weeks go by without out have written any blogs or make any posts on social media. Our solution let’s you both speak to people and create content with minimum effort required on your part.
We have therefore come up with the ideal solution to help solve your content woes.
Baird Media is starting a podcast channel called Meet My Business which will go live on 1 October 2022. It works as follows:
You choose the package that suits your budget and content needs. There are three options to choose from.
You book a time to speak to our team and pay the once-off fee.
We then meet and discuss what you want to achieve with your content. We chat about the questions we will ask during the interview and you can add questions you want asked that are pertinent to your own business.
We then agree on a time and schedule a Zoom call during which time we will interview you as agreed. The Zoom is recorded and will serve as the basis for all the content that follows, depending on the package you have chose.
At the bare minimum, you will get the Zoom video; the audio will be extracted, edited, and mastered to be published as a podcast on our channel; we send you the edited audio file to embed on your website or post on social media. We design a graphic that you can use in your marketing. We also supply you with the link to your episode and the RSS feed to the podcast, which you can distribute as widely as possible.
If you were to choose the Enterprise Package, you will get a full bouquet of content: Zoom video, podcast, audio file, 3 x 10 minute audio snippets, a 10 minute video, transcript, graphic, 600 word blog article, as well as wording and graphics for each of your social media platforms. All you need to to is schedule the posts and let the content start working for you.
The great thing about podcasts is that they have a very long shelf life. Also remember that it takes any number of repetitions before your message will start making an impression with your audience, so you can repeat the content a few times over a few months.
It was Thomas Smith who in 1885 wrote in his book Successful Advertising that a customer will only buy after seeing a message at least 20 times. So don’t be scared to report your content several times across platforms.
Podcasts come across as authentic, especially when care is taken to prepare and produce them properly. They are intimate, as a listener is usually on their own, probably listening using headphones. Research has shown that people are more likely to engage with a business or buy a product or service when they have heard about it on a podcast.
Best of all, having a podcast frees up your time to concentrate on what is really important in your business, namely making money. Having loads of content is a great way to reinforce your message and draw people to your business where you can convert them into customer.
You can choose between three packages for the Meet My Business Podcast. If you have any questions, contact us. If you are unsure which package is right for you, book a session and we can explain it in more detail and help you make the right choice.