A Podcast by Any Other Name Is …Skipped
A bad podcast name is the fastest way to get skipped. This article unpacks why generic titles like Chat with Piet Pompies fail – and how to choose a name that’s clear, searchable, and unforgettable.
Do Podcasters Need to Be “Like & Subscribe” Whores? A Survival Guide
YouTubers beg for likes like their lives depend on it, but do podcasters need to stoop that low? This satirical guide unpacks the messy truth about podcast metrics vs YouTube and shows why loyalty beats begging every time.
The Power of Networking for Podcasters: Why Community Matters More Than You Think
Podcasting can feel lonely, but growth happens when creators step out of their bubbles and connect. Podmaster Live, launching Saturday 20 September, is a monthly event by Baird Media where podcasters can network, share ideas, and build a thriving community together.
You’d Be Stupid Not to Edit – The Harsh Truth About Why Your Podcast Isn’t Growing
Raw recordings don’t convert. Editing is where shows grow. See how our editing bundles and monthly plans turn chaos into a compelling, sponsor‑ready show.
Why South Africa Needs Its Own Podcasting Research – And How You Can Help
Most podcasting research comes from the US and Europe, ignoring South Africa’s unique challenges and opportunities.
This new PhD study will gather real data from local indie podcasters to help grow the industry, advocate for support, and guide future development.
The New Rules of Podcast Listening (2025 Edition)
Podcast listening has changed dramatically since the commute-driven days of the 2010s. In 2025, it’s a screen-friendly, all-day, at-home habit—shaped by remote work, video, and a broader, more engaged audience.
I Swore I’d Never Do Video Podcasts…But Then This Happened
A personal and slightly painful confession from a lifelong audio purist who’s slowly being seduced by the world of YouTube podcasts. This article explores the blurry line between audio and video, and why even the most stubborn podcasters (yes, like me) might need to rethink their stance.
Do We Really Need Podcasting Legislation in South Africa?
In this article, I explore whether South Africa truly needs legislation for podcasting, reflecting on the intent behind the 2025 Draft White Paper and its potential pitfalls. I argue for thoughtful, inclusive regulation that protects creative freedom while supporting the growth of an emerging industry.
Why Most Interview Podcasts Suck (and How to Fix Yours)
In this brutally honest (and slightly sarcastic) breakdown, I unpack why most interview podcasts fail and exactly how to fix yours. From lazy questions to rambling intros, weak editing to forgettable guests, this is your no-fluff guide to making interviews worth listening to.
What Equipment Do I Need for My Podcast?
Most new podcasters start with the wrong question: “What equipment do I need?” This article flips the script – showing why story, format, and audience matter far more than gear. Packed with real-life examples, practical tips, and a few hard truths, it’s your guide to starting smart and avoiding podfade.