Why the YouTube Panic Might Be Premature (But Still Valid)
YouTube may be the loudest voice in podcasting right now, but it hasn’t taken over — yet.
This article unpacks the real data behind the panic, explores what it means for interview shows and narrative podcasts alike, and offers practical ways to adapt without selling your creative soul to the algorithm.
Why We Can’t Stop Listening: The Enduring Allure of True Crime Podcasts
In this article, we explore the lasting popularity of true crime podcasts, their storytelling power, ethical complexity, and how creators are pushing the genre forward with innovation and responsibility.
You Don’t Have to Quit to Recover: A Podcaster’s Guide to Beating Burnout
Feeling overwhelmed by your podcast? This guide offers real-world strategies to recover from burnout without quitting — from taking purposeful breaks to shifting formats and reclaiming your creative energy.
Beyond Sponsorships: Monetizing Your Podcast in Creative Ways
This episode of Become a Podmaster™ explores creative, sustainable ways to monetize your podcast beyond traditional sponsorships, with insights from SAPG and Solid Gold.
Become a Podmaster Podcast Transcript S3E4
Beyond Sponsorships – Monetizing Your Podcast in Creative Ways
Become a Podmaster Podcast Transcript S3E3
Getting Sponsors for Your Podcast
A Shared Standard: How the SAPG Pledge Is Elevating Podcasting in South Africa
A new industry pledge from the South African Podcasters Guild is setting ethical standards for podcasting, and Baird Media helped shape it from the start.
Counting Ears and Eyes: Why Podcast Metrics Still Don’t Add Up
This article explores why podcast metrics are confusing, what role social media numbers play, and what podcasters can do to present a more convincing case to advertisers.
What South African Podcasters Can Learn from the U.S. Top 50 Podcasts
A practical guide for South African podcasters, drawing lessons from the U.S. Top 50 list to refine their niche, grow their audience, and elevate their craft.
Become a Podmaster Podcast Transcript S3E3
Getting Sponsors for Your Podcast