The Role of Social Media in Podcast Growth
Social media can grow your podcast—but only if you use it wisely. In this episode, we explore which platforms work best, why short-form video matters, and how to promote your show without burning out.
Every Good Podcast Has to Be Entertaining — Even the Serious Ones
After a spirited debate with my friend Thomas over coffee on his farm, I argued that even the most serious podcasts must be entertaining to truly connect with listeners.
In this article, I unpack what “entertainment” really means in podcasting — and why engagement is everything.
Why Niching Down Is a Power Move
This article explores why narrowing your podcast focus to a specific niche can lead to stronger audience engagement, easier monetization, and long-term success. Based on insights from Become a Podmaster Season 3, Episode 2, it offers practical advice on how to find and thrive in your podcasting sweet spot.
Combating Podfade: How the Podmaster Startup Program Can Set You Up for Podcasting Success
Podfade—the all-too-common phenomenon where podcasts fade away after just a few episodes—affects nearly a third of new shows. With proper planning, training, and support, creators can beat the odds. Baird Media’s Podmaster Startup Program equips podcasters with the skills and resources to sustain their passion and build a successful, long-term podcast.
How to Do Research for Your New Podcast
When launching a new podcast, thorough research is crucial to understand the competitive landscape, identify potential gaps or over-saturation in your niche, and refine your show’s format and content.
Why People Listen to Podcasts
In recent years, podcasting has emerged as a dominant medium for consuming audio content, with millions of listeners worldwide tuning in regularly.
But what drives people to listen to podcasts, and what psychological benefits—or drawbacks—do they experience as a result?
Understanding Branded Podcasts
As podcasts continue to grow in popularity, brands are increasingly leveraging this medium to connect with consumers in meaningful ways.
However, not all branded podcasts are created equal.
How Podcasting is Revolutionizing Audio Storytelling
In recent years, podcasting has undergone a remarkable transformation, carving out a distinct space within the audio storytelling genre.
How to Attract and Retain Podcast Listeners: Insights from Recent Research
Podcasts are becoming an increasingly popular medium for entertainment, education, and everything in between. But with so many podcasts out there, how can you ensure that your show stands out and keeps listeners coming back?
The Explosive Growth of Podcasting in South Africa: Opportunities for Brands and Creators
Podcasting has rapidly evolved from a niche hobby into a mainstream medium, not just globally but significantly in South Africa.