Do Podcasters Need to Be “Like & Subscribe” Whores? A Survival Guide
YouTubers beg for likes like their lives depend on it, but do podcasters need to stoop that low? This satirical guide unpacks the messy truth about podcast metrics vs YouTube and shows why loyalty beats begging every time.
Why South Africa Needs Its Own Podcasting Research – And How You Can Help
Most podcasting research comes from the US and Europe, ignoring South Africa’s unique challenges and opportunities.
This new PhD study will gather real data from local indie podcasters to help grow the industry, advocate for support, and guide future development.
Do We Really Need Podcasting Legislation in South Africa?
In this article, I explore whether South Africa truly needs legislation for podcasting, reflecting on the intent behind the 2025 Draft White Paper and its potential pitfalls. I argue for thoughtful, inclusive regulation that protects creative freedom while supporting the growth of an emerging industry.
What South African Podcasters Can Learn from SmartLess Mobile
Why a Celebrity Mobile Network Could Spark Local Innovation
Why the YouTube Panic Might Be Premature (But Still Valid)
YouTube may be the loudest voice in podcasting right now, but it hasn’t taken over — yet.
This article unpacks the real data behind the panic, explores what it means for interview shows and narrative podcasts alike, and offers practical ways to adapt without selling your creative soul to the algorithm.
Why We Can’t Stop Listening: The Enduring Allure of True Crime Podcasts
In this article, we explore the lasting popularity of true crime podcasts, their storytelling power, ethical complexity, and how creators are pushing the genre forward with innovation and responsibility.
Beyond Sponsorships: Monetizing Your Podcast in Creative Ways
This episode of Become a Podmaster™ explores creative, sustainable ways to monetize your podcast beyond traditional sponsorships, with insights from SAPG and Solid Gold.
A Shared Standard: How the SAPG Pledge Is Elevating Podcasting in South Africa
A new industry pledge from the South African Podcasters Guild is setting ethical standards for podcasting, and Baird Media helped shape it from the start.
Counting Ears and Eyes: Why Podcast Metrics Still Don’t Add Up
This article explores why podcast metrics are confusing, what role social media numbers play, and what podcasters can do to present a more convincing case to advertisers.
What South African Podcasters Can Learn from the U.S. Top 50 Podcasts
A practical guide for South African podcasters, drawing lessons from the U.S. Top 50 list to refine their niche, grow their audience, and elevate their craft.