Let’s not sugarcoat it. Most interview podcasts are bad. Painfully bad. They ramble, they flatter, they wander off into the weeds. They sound like awkward first dates between people who have no business talking to each other in public.
And yet, everyone’s making one.
You’ve heard the pitch: “I just want to have real conversations with interesting people.” Which usually means: “I have no plan, no structure, and no real reason for this show to exist.”
If you’re a host, a guest, or a long-suffering listener, you’ve probably experienced it. The kind of episode that feels like homework. The kind where you fast-forward five minutes and nothing has changed. Still no direction. Still no point.
So let’s talk about why interview podcasts often suck – and how to make yours suck less.
Interviewing is a skill. A craft. It takes curiosity, emotional intelligence, and preparation. What most hosts are doing is chatting. Rambling. Reading a few questions off a Google Doc while waiting for a quote they can use on Instagram.
Most podcast hosts are not trained interviewers. They’re fans. Or coaches. Or marketers. Which means they come in with a fixed agenda – promote the guest, get some shiny soundbites, and move on. The result? Interviews that feel more like LinkedIn endorsements than real conversations.
Fix it:
A good interview is a story. It has a beginning, a middle, and an end. It builds tension, hits emotional beats, and pays off with some kind of insight or transformation.
Most podcast interviews? They just exist. No journey, no arc, no takeaway. Just two people vibing into the void.
Fix it:
Let’s talk about the elephant in the RSS feed – the dreaded opening ten minutes.
Some hosts spend that time thanking sponsors, chatting about their day, reading the guest’s bio in full, and explaining what the episode might be about if you stick around long enough. Spoiler: most people won’t.
Fix it:
You’ve heard them:
These are not bad questions. They are just boring when asked for the 200th time. The guest has answered them so often they’re running on autopilot. You’re not going to get anything new if you keep asking the same things everyone else does.
Fix it:
This one’s a classic. You want to hear an expert, a storyteller, a thought leader – and instead, you get a host who spends twenty minutes explaining their own thoughts before letting the guest speak.
Some hosts even interrupt to say, “Yes, that reminds me of my experience…” and off we go into another monologue. At that point, it’s not an interview. It’s a hostage situation.
Fix it:
Imagine opening Netflix and seeing:
“Episode 4 – An Inspiring Chat with Steve.”
What are you meant to do with that? Yet podcast titles do this all the time. They use vague adjectives (“inspiring,” “deep,” “fun”) and the guest’s name, as if that’s enough to make us care.
It’s not.
Fix it:
Some podcasters pride themselves on “keeping it raw.” That’s a red flag. Unless you are a radio savant or your guest is Beyoncé, your audience does not want to hear your ums, your tangents, your fridge humming in the background.
A good edit respects your listener’s time. It tightens the conversation, sharpens the flow, and removes all the bits where nothing is actually happening.
Fix it:
Not every human is an interview guest. Some people are lovely, accomplished, generous – and utterly unlistenable. Others are promoting a book or course and have no interest in a real conversation. They’re just there to drop their talking points.
Fix it:
The hardest one of all. Why does your podcast exist?
If it’s “to have great conversations,” that’s not enough. Who are you serving? What problem are you solving? What worldview are you exploring?
Without a strong point of view, your show becomes a forgettable blur of decent chats.
Fix it:
Maybe not. There are other ways to tell stories and share insights. Consider these formats instead:
Think Serial, but scaled for your topic. Mix interviews with narration, sound design, clips. Great for deep dives, investigative angles, or immersive storytelling.
Share insights, stories, lessons from your experience. Shorter, more direct, and can be tightly edited. Ideal for thought leaders and coaches.
Bring 2 or 3 people together around a theme. Works well if they know each other or share a community. Structure is key.
A scripted monologue blended with clips, music, or voice notes. Highly produced but deeply personal. Great for emotional storytelling.
Yes, really. Scripted interviews with imaginary guests or exaggerated personas. A playful twist that lets you explore deeper truths through satire.
We’re not anti-interview. We’re anti-boring.
We (Ethan and Hendrik of Baird Media) help creators build podcasts that actually work. That means structure. That means narrative craft. That means prepping guests, editing ruthlessly, and shaping each episode to land with impact.
We also train hosts in actual interviewing skills – the kind you won’t get from a YouTube ad selling you a podcast mic. We teach you how to shape a listening experience, how to create narrative tension, and how to craft episodes that people actually finish.
And if an interview podcast isn’t right for you? We’ll help you design a format that is.
(And if you need to up your interview skills, get Hendrik’s book The Podmaster’s Voice: Mastering the Art and Science of Podcasting. It has extensive information to help you level up.)
The interview format isn’t the problem. The problem is lazy execution. With a bit of planning, a bit of editing, and a whole lot of care for the listener’s experience, your show doesn’t have to be another forgettable voice in the noise.
Respect your audience. Respect your guest. Respect the craft.
Or, at the very least, stop asking about morning routines.
Your voice is your brand. Your podcast should sound like it.
We help creators, coaches, and businesses make shows that stand out – for the right reasons.
Book a free consultation and let’s build something powerful.
In this brutally honest (and slightly sarcastic) breakdown, I unpack why most interview podcasts fail and exactly how to fix yours. From lazy questions to rambling intros, weak editing to forgettable guests, this is your no-fluff guide to making interviews worth listening to.
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