Baird Media is a family-run podcast consultancy and production company dedicated to helping brands and creators tell powerful stories.
Whether you’re starting a podcast for the first time or looking to refine and produce a high-impact series, we’re here to guide and support you every step of the way.
Podcast consulting for new and established podcasters
Audio and video production, with a focus on audio dramas, documentaries, and branded series
Training and mentorship through the Podmaster™ Startup Program and Podmaster™ Masterclass
Here at Baird Media, we bring together creativity, technical precision, and a genuine passion for storytelling to help you create content that connects.
Ethan is an award-winning radio producer who is also a podcast production expert. He is currently the technical producer of Breakfast With Martin Bester on Jacaranda FM.
Hendrik is an award-winning broadcaster, as well as an actor, entertainer, writer, producer, and podcast creator, who obtained a Master’s degree in Media and Journalism in 2019.
Ethan and Hendrik are members of the South African Podcasters Guild
We subscribe to the South African Podcasters Guild Pledge
We’re not just another production company. We’re a small, dedicated team led by a father and son who understand the art and craft of podcasting inside and out.
Award-winning expertise in both radio and podcasting
Real-world media experience, from major radio shows to independent productions
Academic credibility, with qualifications in media, journalism, and digital marketing
Hands-on approach, working closely with every client to ensure the final product reflects your unique voice and vision
Deep storytelling focus, with a rare specialisation in scripted audio drama
We don’t take shortcuts. We care about the work, and even more about the people behind it.
We founded Baird Media as a father-and-son team after discovering our creative rhythm working together at an online radio station.
What started as a collaboration quickly evolved into a shared vision: helping others harness the power of podcasting.
Together, we transformed that online station into a global platform, managing a team of over 30 volunteers and producing award-winning audio content. Through years of hands-on experience, formal study, and a deep love for storytelling, we built the foundation for what would become Baird Media.
In 2021, with a combined background in radio, production, strategy, and storytelling, we launched Baird Media – putting our name on the door with the confidence to serve brands, entrepreneurs, and creators who want to make an impact through podcasting.
Today, we continue to work side-by-side with our clients, combining world-class production skills with clear strategic guidance to help podcasts connect, grow, and inspire.
I’m Ethan, an award-winning radio producer and sound engineer with a sharp ear for detail.
I currently serve as the technical producer of Breakfast with Martin Bester on Jacaranda FM, and I lead the technical and production side of Baird Media, ensuring every show we produce sounds exceptional.
I’m Hendrik, a media strategist, actor, producer, and writer with more than 40 years of experience in the entertainment and media industries.
I hold a Master’s degree in Media and Journalism, and I lead the creative direction of Baird Media, specialising in story development, scripting, and audience engagement.
To empower entrepreneurs, creators, and brands through strategic podcasting—providing clear guidance, tailored support, and professional production that turns ideas into impactful audio experiences.
To shape the future of podcasting in South Africa and beyond by building a legacy of exceptional stories, meaningful conversations, and trusted mentorship for the next generation of content creators.
