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Today we chat with Christine Campbell Rapin, a business success coach who has helped over 400 businesses achieve this goal.
Christine will share her three organic strategies for building demand for your services: speaking, networking, and hosting events. She’ll also talk about her experience as a business coach and how she helps her clients create a clear vision for their business.
“I never look for clients and you shouldn’t need to either. What I do is look for problems to solve, people I can support and ways I can contribute,” says Christine.
“When you speak, make sure to focus on the needs of your audience and how you can help them solve their problems. Be passionate and engaging, and deliver your message with clarity and confidence.”
According to Christine, “The key thing is starting off with what the heck do I want to do? That’s often the biggest question is we think we need to have all of our ducks in a row.”
“When you network, be genuine and interested in others. Focus on building relationships, not just collecting business cards.”
“The perfect client for me is somebody who is done with a struggle,” says Christine in this podcast. “Consistent client growth is a problem. And you’re saying, I need a solution. I know I’m driven to make impact. How do I do it?”
When you host events, make sure to plan them carefully and promote them effectively. Focus on creating a valuable experience for your attendees that will leave them wanting more.
In addition to these organic strategies, Christine also believes that it’s important to have a clear vision for your business. This means knowing who you want to serve, what you want to achieve, and how you’re going to get there.
For Christine, the key thing is getting crystal clear on what you do want. What you don’t want. That part’s easy, but what do you truly want so that we can brainstorm? Where does the road that you’re traveling lead to?
When you have a clear vision, it’s easier to stay motivated and focused on your goals. It also helps you make better decisions about your business.
If you’re ready to start creating consistent client growth for your business, here are a few things you can do:
Creating consistent client growth is not easy, but it is possible with the right strategies and tools. By following the advice of Christine Campbell Rapin, you can increase your chances of success.
When you are ready to start your own podcast, join the Baird Media Mentorship program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can also read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
Baird Media’s “Become A Podmaster” podcast offers valuable insights, tips, and inspiration from experienced podcasters.
Whether you’re a hobbyist seeking artistic expression or an entrepreneur looking to amplify your business, this podcast has something for you.
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