Baird Media Announces Winners of the Podmaster Masterclass 2025
19 February 2025
Today we’re going to talk about one of our favorite topics. You guessed it! Podcasting.
Specifically, we’re going to dive into the world of repurposing your podcast content for use in your content marketing strategy.
Hendrik wrote a whole book on the subject, called “Purposefully Repurposed for Profit: How to Save Time When Creating a Content Marketing Plan Simply by Repurposing a Podcast.”
We’re just going to highlight five ways to repurpose your podcast here.
Why should you even consider repurposing your podcast content?
Well, the answer is simple: it’s a great way to reach a wider audience and extend the life of your content.
By taking the insights, stories, and conversations that you share on your podcast and repackaging them for other channels, you can create a consistent stream of content that engages your audience and drives traffic to your website.
So, how do you go about repurposing your podcast content?
Let’s take a look at five of the most effective strategies.
Having your podcast transcribed is the first step towards repurposing your podcast.
You can get it transcribed through a professional service or using Artificial Intelligence (AI) tools. If you have a script, you can just tweak it to become your transcript.
Why is a transcript so important?
This not only gives you a new format to share with your audience but also makes your content more accessible to people who prefer reading over listening or who have hearing challenges. It boosts your SEO, as search engines cannot listen to audio (yet).
The transcripts will be the source material for blog articles, social media posts, press releases, graphics and memes and anything else you care to repurpose them into.
Video is a highly engaging form of content, and there is a massive audience on YouTube eager to consume podcasts in video format.
There are plenty of ways to repurpose your podcast episodes into video content.
You can create highlight reels, animated clips, or even full-length video versions of your episodes.
By doing so, you can attract new viewers who may not have discovered your podcast otherwise.
With so many social media channels available and some of them so crowded, it can be difficult to create engaging content that stands out.
That’s where sound bites come in – short clips of your podcast that capture a key message or interesting conversation.
These clips are perfect for sharing on social media platforms like Instagram and Twitter.
They can help you reach new audiences who may not have heard of your podcast before.
Provide a link back to the podcast and your listener numbers will start ticking up.
Email marketing is still one of the most effective ways to engage with your audience.
Once you have a transcript and have repurposed it into a blog or two, you can turn it into newsletters.
They are still a great way to keep your subscribers interested.
You can use quotes from your episodes, summaries of key takeaways, or even links to the full episode to keep your subscribers engaged and coming back for more.
Remember to include a call to action that will support your monetization of the podcast.
If you have a particularly informative or insightful episode, consider turning it into an eBook.
This can be a great way to dive deeper into a particular topic and provide your audience with more detailed information.
You can also use this as a lead magnet to attract new subscribers to your email list.
These are only five strategies that you can use.
Find out more in Hendrik’s book, where he dissects content marketing to show you how much is possible.
You should also be free to experiment and see what works best for you and your audience.
Always remember to give credit where credit is due.
If you’re using someone else’s content, make sure to properly attribute it and get their permission if necessary.
Secondly, be strategic about your repurposing.
Don’t just repurpose content for the sake of it – make sure it aligns with your overall marketing goals and messaging.
And finally, don’t forget the power of your podcast itself.
While repurposing your content is important, your podcast is still the heart of your content marketing strategy.
Make sure you’re consistently producing high-quality episodes that resonate with your audience and provide value.
When you are ready to start your own podcast, join the Baird Media Mentorship program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can also read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
Baird Media’s “Become A Podmaster” podcast offers valuable insights, tips, and inspiration from experienced podcasters. Whether you’re a hobbyist seeking artistic expression or an entrepreneur looking to amplify your business, this podcast has something for you. Join the adventure and unlock the secrets of podcasting success!
