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When we listen to podcasts in South Africa, it’s noticeable that many content creators predominantly use the interview format.
While interviews have their merits, there’s a vast array of other podcast formats and genres that can captivate audiences in unique and compelling ways.
Drawing insights from Episode 1 of Season 2 of the “Become a Podmaster” podcast, produced by Ethan and Hendrik Baird of Baird Media, we delve into the possibilities beyond the interview format, while exploring the diverse genres enriching the podcasting world.
In podcasting, a format refers to the structure or style of a show, such as interviews, solo commentary, or narrative storytelling.
A genre, on the other hand, categorizes the content of the podcast, such as true crime, business, or comedy.
Essentially, the format dictates how the content is delivered, while the genre defines what the content is about.
Investigative podcasts have gained significant traction worldwide, offering listeners deep dives into compelling narratives.
According to Ethan, “It’s not just getting a guest, sitting down, and having a discussion. It’s about really digging deep and finding the facts.”
These podcasts require extensive research and ethical considerations to ensure accuracy and authenticity in storytelling.
Formats Used:
– Narrative Storytelling: This format weaves a structured storyline, often with a host narrating and integrating interviews, sound bites, and ambient sounds.
– Documentary Style: A more journalistic approach with a focus on presenting researched facts and multiple viewpoints.
Listeners are drawn to investigative podcasts for their immersive storytelling and the uncovering of untold stories.
The “Cape of Cocaine” podcast is one such example, delving into South Africa’s drug trade.
Producer Paige Muller shares, “We had a lot of mafiosos calling us when they’d heard we started promoting the project saying that, listen, we’ve heard episode one, am I going to be in episode two?”
This authenticity resonates with audiences, driving engagement and fostering a sense of connection with the content.
Often overlooked in the podcasting sphere, DJ mixes offer a unique perspective on audio content.
Lulama explains, “I decided to call it a podcast only because I do not have access to airplay and also because I found it easier because podcasts can be pre-recorded.”
While traditional podcasts rely on interviews or narratives, DJ mixes provide listeners with curated music experiences, catering to diverse tastes and preferences.
Formats Used:
– Music Mixes: A continuous set of music tracks mixed by a DJ, often with minimal talking or interruptions.
– Live Recordings: Sets recorded during live performances or events, providing an authentic listening experience.
Despite their unconventional format, DJ mixes align with the essence of podcasting, offering on-demand audio content accessible anytime, anywhere.
As Ethan emphasizes, “People want to put podcasting into interview style… but audio on demand is ultimately what podcasting is.”
This redefinition of podcasting expands the boundaries of audio content creation, welcoming diverse voices and genres into the fold.
In business podcasting, storytelling takes center stage as a powerful tool for engagement and brand building.
Vijay Vijendranath advocates for a departure from traditional corporate presentations, urging businesses to embrace storytelling as a means of connecting with their audience.
“No presentations, no boring bullet points,” he asserts. “Play the character, tell us why it’s great through action.”
Formats Used:
– Case Study Narratives: Detailed stories about real-life business scenarios, successes, and challenges.
– Interview: Conversations with industry experts, but structured around storytelling rather than Q&A.
By weaving narratives into their podcasts, businesses can humanize their brand and forge authentic connections with their audience.
As Vijay aptly puts it, “Instead of saying we are the features and we are number one… show it through an action of what your product does.”
This shift towards storytelling empowers businesses to stand out in a crowded market and leave a lasting impression on their listeners.
Balancing current affairs and creating evergreen content poses a challenge for podcasters.
Ethan sheds light on this dilemma, stating, “Not all podcasts have to be evergreen… it really just depends on what you want to do with it.”
While some podcasts focus on timeless topics, others cater to current events, providing listeners with timely insights and analysis.
Formats Used:
– Topical Discussion: Focus on current events and timely issues.
– Evergreen Content: Episodes with timeless topics that remain relevant over time.
This versatility allows podcasters to cater to diverse audience preferences and interests.
Aphiwe Mame highlights her approach, “We try to use different styles to make the content more engaging. Our post production process is different for each and every episode, depending on what kind of feel we want to achieve.”
By striking a balance between timeliness and timelessness, podcasters can create content that resonates with audiences today and stands the test of time.
Audio dramas offer a theatrical experience for listeners, stimulating their imagination and creating immersive worlds through sound.
Hendrik’s passion for audio dramas is evident as he shares, “I like to think of audio dramas as mind movies.”
These narrative-driven productions transport listeners to fictional realms, engaging their senses and emotions in a captivating storytelling journey.
Formats Used:
– Scripted Dramas: Fully scripted episodes with voice actors, sound effects, and music.
– Serialized Stories: Ongoing narratives spread across multiple episodes.
With the rise of audio dramas, podcasting has evolved into a platform for creative expression and storytelling experimentation.
As Vijay puts it, “Part of serendipity is a joyous experience… storytelling podcasting is powerful.”
By harnessing the power of audio dramas, podcasters can push the boundaries of storytelling and create unforgettable experiences for their audience.
Baird Media is busy producing South Africa’s first feature-length audio drama podcast.
Based on a true story, “Stripped” employs 15 actors to portray a story set in 1971.
With added sound design, the aim is to create an audio experience borrowing from the rich tradition of radio drama.
This production will premiere in early October 2024.
The world of podcast formats and genres is vast and diverse, offering endless possibilities for content creators.
While interviews remain popular, exploring other formats such as investigative journalism, DJ mixes, business narratives, audio dramas, and the many other options available can open up new avenues for engagement and creativity.
By embracing storytelling and experimenting with different formats, South African podcasters can captivate their audience and leave a lasting impact in the ever-evolving world of podcasting.
Season 2 of “Become a Podmaster” is now available on this website and wherever you listen to podcasts.
When you are ready to start your own podcast, join the Baird Media Mentorship program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can also read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
Baird Media’s “Become A Podmaster” podcast offers valuable insights, tips, and inspiration from experienced podcasters.
Whether you’re a hobbyist seeking artistic expression or an entrepreneur looking to amplify your business, this podcast has something for you.
Join the adventure and unlock the secrets of podcasting success!
