Starting a podcast is exciting — but doing it well takes more than a microphone and an idea. We guide you through every step, helping you launch strong, grow strategically, and create a show that truly connects with your audience. Whether you’re starting from scratch or ready to level up, we have a program designed to support your journey.
Chosen by brands and creators who take their podcasts seriously.
Embark on a guided exploration of podcasting essentials, from concept to creation, in our immersive Startup Program.
Elevate your podcast with our Masterclass – a high-touch program designed to provide expert feedback, strategic guidance, and personalised support for lasting growth and impact.
Test your podcast idea with a once-off consultation – an expert-led session that includes a recorded interview, strategic feedback, and a polished MP3 you can share.
Welcome to the world of podcasting excellence with Baird Media’s Podmaster Programs. Whether you’re a budding podcaster looking to launch your first show or a seasoned veteran seeking to take your podcast to the next level, our programs are designed to meet your needs and exceed your expectations. Explore our Startup and accelerator Programs below to discover how we can help you achieve podcasting success.
Turn your idea into a podcast—step-by-step, with expert guidance.
Podcasting is a powerful way to connect—but starting one can feel overwhelming. If questions like these sound familiar:
Where do I even begin?
What gear do I need?
What format fits my voice?
How do I make sure my launch works?
We built the Startup Program to answer all that—and more.
If you’re confident working independently, the Essentials Package gives you full access to our self-paced Moodle course, packed with lessons, templates, and tools.
Need expert support? The Core Startup Package adds three live sessions for personalised feedback and guidance.
Building your show with a co-host or producer? The Duo Access Package includes access for two.
And if you’re aiming to launch a professional, growth-ready podcast, the Pro Series delivers our most comprehensive experience—live coaching, a season plan, a fully produced episode, and access for up to three participants.
Defining why you want to podcast and who you’re speaking to
Choosing your genre, format, and equipment
Planning your series and scripting your episodes
Editing, mastering, and rendering your content
Publishing, distributing, and marketing your podcast
Planning for the future and using tools and resources to stay consistent
Depending on the package you choose, you’ll complete outcomes such as:
A well-defined podcast concept
A structured launch plan
A recorded and reviewed pilot episode
A clear roadmap for your first season
Personalised feedback and expert insights
Practical tools, templates, and resources to stay on track
With live sessions, personal check-ins, and a companion book (Become a Podmaster™), you’ll never feel like you’re doing this alone.
“The step-by-step support made it all doable. The theory and the practice worked hand-in-hand.”
— Eloise Petzer
“It helped me realise how creative podcasting can be. It became part of my brand.”
— Dr Barbara van Heerden
“I loved the personal attention. You made it feel simple—but also smart.”
— Linda Rossouw
This package includes:
A full self-paced Moodle course
Written and video lessons
Discussion forums
Assignments and quizzes
Downloadable templates and tools
It consists of the Essentials Package plus 3 live expert sessions.
Perhaps you have a co-presenter or you want your producer to attend with you.
It consists of everything in the Core Startup Package and will include access for yourself and 1 collaborator.
This package is perfect for a team of 3 people.
It includes the following:
6-modue Moodle course
6 live sessions
Detailed season plan
One fully produced episode
Bonus session on how to use AI in podcasting
Access for up to 3 participants
The Podmaster™ Accelerator Program is an advanced, hands-on experience for podcasters ready to grow, refine, and transform their show.
Whether you want to boost listener engagement, polish your production, or build a monetisation strategy, this program combines expert guidance, feedback, and structure to help you do it all—without the guesswork.
We’re currently running closed-group testing with selected podcasters—and you’re welcome to get in touch if you’d like to know more.
You can do a Self-Evaluation to see if you’re a good fit.
Take a Podcast Test Drive and experience what it’s really like behind the mic – without the pressure.
We’ll guide you through a one-on-one interview-style recording session, produce a professionally edited MP3 you can share, and give you personalised expert feedback on your concept and delivery.
It’s the perfect low-risk way to test your podcast idea, hear yourself in a real recording, and decide whether podcasting is the right next step for you.
Your Podcast Test Drive includes a private recording session, a professionally edited MP3, and expert feedback to help you move forward with clarity and confidence.
Investment: R2,500
Ready to find your podcasting voice?