Starting a podcast is exciting — but doing it well takes more than a microphone and an idea. We guide you through every step, helping you launch strong, grow strategically, and create a show that truly connects with your audience. Whether you’re starting from scratch or ready to level up, we have a program designed to support your journey.
Chosen by brands and creators who take their podcasts seriously.
Embark on a guided exploration of podcasting essentials, from concept to creation, in our immersive Startup Program.
Elevate your podcast with our Masterclass – a high-touch program designed to provide expert feedback, strategic guidance, and personalised support for lasting growth and impact.
Test your podcast idea with a once-off consultation – an expert-led session that includes a recorded interview, strategic feedback, and a polished MP3 you can share.
Welcome to the world of podcasting excellence with Baird Media’s Podmaster Programs. Whether you’re a budding podcaster looking to launch your first show or a seasoned veteran seeking to take your podcast to the next level, our programs are designed to meet your needs and exceed your expectations. Explore our Startup and accelerator Programs below to discover how we can help you achieve podcasting success.
Turn your idea into a podcast—step-by-step, with expert guidance.
Podcasting is a powerful way to connect—but starting one can feel overwhelming. If questions like these sound familiar:
Where do I even begin?
What gear do I need?
What format fits my voice?
How do I make sure my launch works?
We built the Startup Program to answer all that—and more.
If you’re confident working independently, the Essentials Package gives you full access to our self-paced Moodle course, packed with lessons, templates, and tools.
Need expert support? The Core Startup Package adds three live sessions for personalised feedback and guidance.
Building your show with a co-host or producer? The Duo Access Package includes access for two.
And if you’re aiming to launch a professional, growth-ready podcast, the Pro Series delivers our most comprehensive experience—live coaching, a season plan, a fully produced episode, and access for up to three participants.
Defining why you want to podcast and who you’re speaking to
Choosing your genre, format, and equipment
Planning your series and scripting your episodes
Editing, mastering, and rendering your content
Publishing, distributing, and marketing your podcast
Planning for the future and using tools and resources to stay consistent
Depending on the package you choose, you’ll complete outcomes such as:
A well-defined podcast concept
A structured launch plan
A recorded and reviewed pilot episode
A clear roadmap for your first season
Personalised feedback and expert insights
Practical tools, templates, and resources to stay on track
With live sessions, personal check-ins, and a companion book (Become a Podmaster™), you’ll never feel like you’re doing this alone.
“The step-by-step support made it all doable. The theory and the practice worked hand-in-hand.”
— Eloise Petzer
“It helped me realise how creative podcasting can be. It became part of my brand.”
— Dr Barbara van Heerden
“I loved the personal attention. You made it feel simple—but also smart.”
— Linda Rossouw
This package includes:
A full self-paced Moodle course
Written and video lessons
Discussion forums
Assignments and quizzes
Downloadable templates and tools
It consists of the Essentials Package plus 3 live expert sessions.
Perhaps you have a co-presenter or you want your producer to attend with you.
It consists of everything in the Core Startup Package and will include access for yourself and 1 collaborator.
This package is perfect for a team of 3 people.
It includes the following:
6-modue Moodle course
6 live sessions
Detailed season plan
One fully produced episode
Bonus session on how to use AI in podcasting
Access for up to 3 participants
For teams who want to launch fast, together, in person.
Need to hit the ground running? We’ll come to you (or you come to us.)
The Podmaster™ Quick-Start Program is an intensive 5-day, in-person experience that takes you from idea to execution, guided by Hendrik Baird on site. Over five full days, we’ll work side by side to develop, design, and deliver your podcast.
This package is ideal for organisations, teams, or individuals who prefer hands-on collaboration and need to launch quickly with professional support.
This package includes:
5 full days (8 hours per day) of on-site consulting and production support
Full team alignment on podcast goals, format, and structure
Guided development of your season plan and script framework
Hands-on training in recording, editing, publishing, and marketing
One recorded and edited pilot episode
Templates, tools, and workflows tailored to your setup
Team coaching and practical capacity building
We travel anywhere in Southern Africa.
You provide the space (or come to us in Centurion, Pretoria); we bring the expertise.
You’ve launched your show. Now you’re ready to take it seriously : to sharpen your sound, connect with your audience, and make your podcast sustainable.
The Podmaster™ Accelerator Program is designed for active podcasters who want structured, one-on-one guidance to improve quality, storytelling, audience growth, and monetisation potential.
This program includes a pre-session diagnostic, detailed feedback on your podcast, and three live strategy sessions tailored to your needs.
You’ll walk away with:
A clear understanding of your podcast’s strengths and weaknesses
A refined format, structure, and storytelling approach
A growth and monetisation strategy aligned with your purpose
Templates and tools to help you edit smarter and engage deeper
Includes:
Pre-program self-evaluation
Expert review of 2–3 episodes
3 x 90-minute one-on-one sessions
Written feedback and personalised action plan
Templates, warm-up guides, and repurposing tools
Session recordings for your reference
An ebook copy of Hendrik’s book The Podmaster’s Voice
(Need editing or production help too? Optional add-ons are available.)
Ready to go deeper with your podcast?
You can do a Self-Evaluation to see if you’re a good fit.
Then book a free consultation to see if the Accelerator is right for you.
“It’s a game-changer. If you’re serious about your podcast and you’re ready to do the work, this program will give you the tools, structure, and confidence to move forward.”
— Sabelo Khuzwayo, Just Laugh About It
“If you want to grow as a podcaster (technically, creatively, and professionally) this is the best investment you can make. I came in confident, and still learned so much I didn’t know I needed.”
— Dean Horwitz, Trail Chasers
“It gives you practical ways to grow and improve, no matter where you are in your podcasting journey. Every session gave me something I could use immediately.”
— Barret Edelstein, Celeb Savante
“This program gave me clarity, purpose, and a strategy to take my show to the next level. The feedback was honest, detailed, and exactly what I needed.”
— Michael Johnston, Coffee Charged Conversations
Take a Podcast Test Drive and experience what it’s really like behind the mic – without the pressure.
We’ll guide you through a one-on-one interview-style recording session, produce a professionally edited MP3 you can share, and give you personalised expert feedback on your concept and delivery.
It’s the perfect low-risk way to test your podcast idea, hear yourself in a real recording, and decide whether podcasting is the right next step for you.
Your Podcast Test Drive includes a private recording session, a professionally edited MP3, and expert feedback to help you move forward with clarity and confidence.
Investment: R2,500
Ready to find your podcasting voice?