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Podcast Consulting Services

Baird Media is passionate about helping new podcasters get started and supporting existing podcasters grow and develop.

Become a Podmaster Startup Program

Ignite Your Podcasting Journey

Embark on a guided exploration of podcasting essentials, from concept to creation, in our immersive Startup Program.

Baird Media Become a Podmaster Masterclass

Propel Your Podcast to New Heights

Elevate your podcast with our Masterclass—a high-touch program designed to provide expert feedback, strategic guidance, and personalised support for lasting growth and impact.

Baird Media Consulting Services Tailored Consultations

Explore Your Podcasting Potential

Test your podcast idea with a once-off consultation—an expert-led session that includes a recorded interview, strategic feedback, and a polished MP3 you can share.

Podmaster Programs Overview

Welcome to the world of podcasting excellence with Baird Media’s Podmaster Programs. Whether you’re a budding podcaster looking to launch your first show or a seasoned veteran seeking to take your podcast to the next level, our programs are designed to meet your needs and exceed your expectations. Explore our Startup Program and Masterclasss below to discover how we can help you achieve podcasting success.

The Podmaster Startup Program

Launch with Confidence

Turn your idea into a podcast—step-by-step, with expert guidance.
Podcasting is a powerful way to connect—but starting one can feel overwhelming. If questions like these sound familiar:

Where do I even begin?

What gear do I need?

What format fits my voice?

How do I make sure my launch works?

We built the Startup Program to answer all that—and more.

Choose the Right Fit for Your Podcasting Journey

The Podmaster Startup Program offers four flexible packages to suit your goals, learning style, and budget—whether you’re going solo or working with a team.

If you’re confident working independently, the Essentials Package gives you full access to our self-paced Moodle course, packed with lessons, templates, and tools.

Need expert support? The Core Startup Package adds three live sessions for personalised feedback and guidance.

Building your show with a co-host or producer? The Duo Access Package includes access for two.

And if you’re aiming to launch a professional, growth-ready podcast, the Pro Series delivers our most comprehensive experience—live coaching, a season plan, a fully produced episode, and access for up to three participants.

Whichever option you choose, you’ll be guided every step of the way by Ethan and Hendrik Baird.

What You’ll Cover

The Podmaster Startup Program is built around six key stages of the podcasting journey:

Defining why you want to podcast and who you’re speaking to

Choosing your genre, format, and equipment

Planning your series and scripting your episodes

Editing, mastering, and rendering your content

Publishing, distributing, and marketing your podcast

Planning for the future and using tools and resources to stay consistent

Each package covers these areas to varying degrees—whether you’re learning independently or working with us in live sessions.

Your Outcome Depends on Your Package

Whether you’re working through the content on your own or with our hands-on support, you’ll walk away with new clarity and confidence.

Depending on the package you choose, you’ll complete outcomes such as:

A well-defined podcast concept

A structured launch plan

A recorded and reviewed pilot episode

A clear roadmap for your first season

Personalised feedback and expert insights

Practical tools, templates, and resources to stay on track

All guided by Ethan and Hendrik, who are with you at every step—through content, coaching, and one-on-one check-ins (where included).

Built-in Support

Your support team is the award-winning duo Ethan and Hendrik Baird.

With live sessions, personal check-ins, and a companion book (Become a Podmaster), you’ll never feel like you’re doing this alone.

“The step-by-step support made it all doable. The theory and the practice worked hand-in-hand.”
Eloise Petzer

“It helped me realise how creative podcasting can be. It became part of my brand.”
Dr Barbara van Heerden

“I loved the personal attention. You made it feel simple—but also smart.”
Linda Rossouw

Choose from 4 Options

OPTION 1: ESSENTIALS PACKAGE

If you’re a self-paced learner ready to launch on your own, the Essentials Package is for you.

This package includes:

A full self-paced Moodle course

Written and video lessons

Discussion forums

Assignments and quizzes

Downloadable templates and tools

Investment: R 5,500

OPTION 2: CORE STARTUP PACKAGE

If you’re a solo podcaster who wants structure and support, we suggest this package.

It consists of the Essentials Package plus 3 live expert sessions.

Investment: R 8,000

OPTION 3: DUO ACCESS PACKAGE

This package is perfect for a team of 2 people.

Perhaps you have a co-presenter or you want your producer to attend with you.

It consists of everything in the Core Startup Package and will include access for yourself and 1 collaborator.

Investment: R 9,500

OPTION 4: PRO SERIES 

(Best Value)

Designed for podcasters ready to grow, refine, and monetise their show.

This package is perfect for a team of 3 people.

It includes the following:

6-modue Moodle course

6 live sessions

Detailed season plan

One fully produced episode

Bonus session on how to use AI in podcasting

Access for up to 3 participants

Investment: R 14,500

Podmaster Masterclass

For podcasters who want more than just downloads.

The Podmaster Masterclass is an advanced, hands-on experience for podcasters ready to grow, refine, and transform their show.

Whether you want to boost listener engagement, polish your production, or build a monetisation strategy, this Masterclass combines expert guidance, feedback, and structure to help you do it all—without the guesswork.

Currently in pilot phase, the Masterclass is already helping podcasters unlock new potential in their shows.

Curious About the Masterclass?

We’re currently running closed-group testing with selected podcasters—and you’re welcome to get in touch if you’d like to know more.

Tailored Consultations

Curious about podcasting but not ready to commit?

Book a once-off, low-risk strategy session with us.

We’ll guide you through an interview-style recording session, produce a polished MP3 you can share, and give you personalised feedback.

It’s the perfect way to test your concept, hear yourself in podcast form, and decide what’s next.

Includes one interview session, a professionally edited MP3, and expert guidance.

Investment: R2,000

Let’s Bring Your Podcast to Life

Whether you’re still exploring or ready to dive in, we’ll meet you where you are.
Book a free consultation and let’s talk about your podcasting goals.