After Showmax: What South African Brands Should Do About Content Now

Showmax is closing. The audience it served hasn’t gone anywhere. Here’s what South African brands and commissioners should be thinking about next — and what a professionally produced podcast series actually costs to commission.
Blood in the Dust Is Now Live

A Haunting New Audio Drama Grips South African Listeners
I Swore I’d Never Do Video Podcasts…But Then This Happened

A personal and slightly painful confession from a lifelong audio purist who’s slowly being seduced by the world of YouTube podcasts. This article explores the blurry line between audio and video, and why even the most stubborn podcasters (yes, like me) might need to rethink their stance.
The Baird Media Way: How We Work, Why We Work

At Baird Media, our philosophy is simple: create meaningfully, work ethically, and grow mindfully.
Become a Podmaster Season 3 is Here!
Baird Media is proud to announce the release of Season 3 of its flagship podcast, Become a Podmaster.
Podcast Sponsorship Opportunity

Podcasting in South Africa is growing by leaps and bounds, offering unique opportunities for sponsors to reach niche, highly engaged audiences.
Baird Media Wins Double Honours for “Stripped” and “Become a Podmaster” Podcast Series

Father-Son Team Earns National Recognition at WGSA Muse and South African Podcast Awards
Webinar: How Actors Can Start a Podcast
Join Baird Media’s webinar, “How Actors Can Start a Podcast,” hosted by Founder and Artistic Director Hendrik Baird and Technical Director Ethan Baird. Discover the steps to launch your own podcast, expand your reach, showcase your talent, and build your personal brand.
Baird Media Unveils Groundbreaking Marketing Proposition: Elevating Brands through Audio Drama Podcasts

Baird Media proudly announces an innovative marketing proposition for companies seeking a distinctive and impactful way to connect with their audience.
Check Out the Coolest South African Podcasts of 2023!

So, diving into podcasts has kinda become a daily thing for many of us, right? And let me tell you, the podcast scene in South Africa for 2023 is lit! From some crazy stories to niche chats, there’s something for everyone.