As a young, closeted gay Jehovah’s Witness teenager, I had some inkling of what lay ahead for me in life, but I could never have foreseen the significant shifts my life would take by the time I reached my late twenties. Those seven years were the toughest of my life, forcing me to bury that immense struggle and the resulting pain deep in my subconscious, never to be revisited until my late fifties. Only a handful of people knew what had happened, as I was never emotionally brave enough to share the story.
After returning from my second visit with my teacher, Ram Dass, in Hawaii, I decided to publish a memoir of the time I spent with him, primarily as a tribute to the profound positive influence he had on my life. Dr Peter Merrington, my book editor, noticed a brief paragraph towards the end of the manuscript, where I mentioned my imprisonment by the apartheid South African Defence Force for refusing to report for mandatory military service. Peter asked why I hadn’t written more about this, insisting that I flesh it out fully. Reluctant to dredge up the emotions of my past, I tried to avoid Peter’s request, but he persisted, and I eventually gave in. The account of those seven years became the opening of my book, which I published in January 2013.
A few years later, in early 2017, Hendrik Baird, then an acquaintance, asked if I would allow him to make a film about those pivotal years – I agreed. The idea lay dormant until 2022. By then, Hendrik and I had become close friends. Hendrik suggested we apply for a funding grant from the National Film and Video Foundation (NFVF). They provided enough funding for a forty-minute screenplay, but nothing beyond that. In late 2022, Hendrik and I hit upon the idea of creating South Africa’s first feature-length audio drama podcast.
By December 2023, Hendrik, with the tenacity of a bull terrier, had written the first ninety-page dramatisation. His considerable skill as a creative writer had transformed my factual account of those fateful seven years into a gripping emotional drama.
That first draft required my input and guidance to enhance the authenticity of the characters. Within days, Hendrik had incorporated my extensive notes into the script. Working with Hendrik was both inspiring and enjoyable. While people often clash over subjective material, this never happened during our collaboration. Hendrik made a conscious effort to listen to my suggestions and explained why certain elements of the podcast needed to prioritise dramatisation over strict factual accuracy.
We sent an interim draft to professionals in the field for their valued input. This led to the removal of a few scenes and adjustments to some dialogue. Finally, we had a version we were satisfied with, and the excitement was palpable.
Hendrik seamlessly shifted into producer mode, presenting me with a Baird Media contract and production budget. Before the ink had dried on my signature, he had already reached out to casting agents, searching for actors to fill the various roles. What impressed me most was how Hendrik, now ably assisted by his son and business partner, Ethan, involved me in the audition process. I helped select actors who resembled the real people from that time, while they assessed other qualities such as vocal range, character portrayal, and performance versatility. We assembled a cast of seasoned professionals and promising young talent.
By the time we signed contracts with the actors, my initial reluctance to work with friends on a project of this scale had faded. I knew that a sense of ease and trust had been established while working with Baird Media. Often, one hears horror stories of relationships souring when friends or family work together, as personal connections can compromise accountability and derail projects. However, this was never the case while producing Stripped.
Once we secured the cast, Hendrik organised rehearsals. It was crucial for everyone to grasp the nuances of the drama and their character roles. By now, Hendrik had divided the script into individual documents for each actor. Initially, I wasn’t sure why this was necessary, but it became clear during rehearsals and the main recording day at Solid Gold Studios in Randburg. Having separate scripts allowed us to record scenes out of sequence. By lunchtime, we had recorded all the smaller roles, leaving the main roles, played by experienced actors, for the afternoon session. Incredibly, we completed the recording an hour ahead of schedule.
Ethan, an award-winning sound engineer, meticulously planned the recording day. He organised the files for efficient editing, quality controlled each scene, and made sure the microphone recordings were on separate tracks. This was a brilliant decision, as it allowed us to adjust sound levels for each actor during post-production.
While Ethan managed the technical aspects, Hendrik directed the performances. Thanks to the rehearsals, every actor knew their role, leaving Hendrik to give only minor performance notes on the recording day. This thorough preparation paid off. The actors were well-prepared, the technical team at Solid Gold Studios had the setup perfectly arranged, and the entire process ran smoothly.
By the time of recording, Hendrik and I had already discussed the nature of each character in depth. Yet, Hendrik still took the time to ensure I was happy with each actor’s performance. On the rare occasion when a change was needed, he patiently gave the actor notes before re-recording the scene.
Within days of the recording, Ethan had created a rough cut, stitching together the best scenes. The rough cut was impressive, but it needed more. Ethan sourced every sound effect he could find, while Hendrik and I spent a day at Constitution Hill in Braamfontein, recording the sounds of footsteps and cell doors in the old apartheid prison. As Ethan crafted each scene, Hendrik and I provided feedback. Their combined expertise is evident in the final product. Two essential elements that made Stripped what it is are Hendrik’s creative vision and Ethan’s sound design skills. Without them, Stripped would not be the same.
For years, I cringed at the thought of revisiting the painful memories of my twenties. It took great courage to write about those years, and even more to allow the dramatisation of that story. But now that this chapter of my life is immortalised in Stripped, my spirit is finally at peace. I am incredibly proud of the finished product, immensely grateful to Hendrik and Ethan for sharing their expertise, and deeply moved by how every actor brought to life the real people from my past. Everyone who contributed to this production is now an indelible part of my history.
To anyone with a story to tell, whether individuals or corporations, I can wholeheartedly recommend Baird Media as your production company. Audio drama podcasting is a new genre in South Africa, and I am proud that Stripped has set an extraordinary benchmark against which future productions, both locally and internationally, will be measured.
The problem I needed solving was how to do content marketing for my coaching business.
And the issue for me was that I had been running monthly webinars, which had been fairly successful, but when load shedding started in South Africa, there was always someone who wanted to be there and couldn’t because they didn’t have electricity.
It is very stressful and a lot of work to get a webinar together and then half the people can’t come.
It was then that I thought that I actually rather want to do a podcast.
It has a much wider audience distribution all over the world and people can listen to it when they’ve got time, whenever they want to.
I was also interested in the repurposing of the podcast for content marketing.
You’ve definitely met my expectations in every respect, but also exceeded it.
You’ve been very patient with us and very generous with your time.
The hands-on approach exceeded my expectations.
I think the ‘aha!’ for me (and the part I really enjoyed very much) was how creative you can be.
I hadn’t thought about music clips in between, and including a call-to-action.
I really enjoyed that creative part of it very much.
I had fun choosing music that I thought matched the brand and what I’m trying to achieve from my business’s point of view.
But the big ‘aha!’ was that you can actually really make it part of your business brand and your business signature.
You’ve got to give it some time and practice and, you know, perseverance.
I think if we can get it right, then it’s actually going to help my content marketing for my business a lot.
The reach is phenomenal.
And the repurposing, you know?
We repurpose the scripts into LinkedIn posts, and then eventually I might start a newsletter and even turn it into a book.
I think it’s just opened my mind to the whole world of podcasting, which has been a huge benefit for me.
I even listen to the radio differently now.
You’re suddenly aware of so many different things.
It’s just opened a whole new world.
I think that that for me is the biggest benefit.
What I appreciated was the step-by-step support.
After every session, you usually gave me a bit of a practical thing to go and do and have ready for the next session.
Learning by trial and error has helped me figure things out for myself, and I think that just was a good learning experience.
The theory that we discussed during our sessions formed part of my foundation, by going to apply it afterwards.
I think the ‘aha!’ moment for me was (and it’s not something that you guys said, but what we realized from engaging with the material) that we don’t just create an avatar for our listener, but it’s actually important to think who we want to be while we do the podcast.
That meant having a set standard to keep the continuum going and flowing and just creating that online presence.
People start to know what to expect and look forward to spending time with you as a personality in that podcast.
I love being creative.
For me, this has been a new tool, so not just the paintbrush or not just designing and developing visually, but now with audio, despite the challenges and feeling like I’m seasick after a few hours of editing, I want to sit and do more and more.
I would have three hours blocked out for it, and then, in the end, I realized I’ve been sitting for five hours.
I realized I was so focused on it, I forgot about the rest of my responsibilities and whatever needs to be done.
I just focused on making progress while editing the episode, which resulted in such a feeling of accomplishment.
At first I thought it was just going to be Hendrik presenting the program, so when I found out that Ethan was going to be a part of it too, it was an added bonus.
I really loved the personal aspect of the Mentorship Program.
I was the only one in the room, and that meant that I got all the attention.
I really enjoyed the personalized journey.
What really stood out for me was that I did not have to worry about the technical side of things, as there’s somebody else that can do it.
I think what was important for me was the whole journey of the thinking process and how it really fitted in with my business strategy.
If you want to do something, you need to have a plan and start at the beginning so that you know what it is that you want to do.
Initially I though a podcast is a podcast is a podcast, how difficult can it be?
But when I read the book and then, with the input of you guys, there were a few times when I was like, Oh, okay, this is working like this and that is working like that.
I love the book.
It’s written nicely.
It’s very user friendly.
It’s very practical.
I like the practical application of it, but the input you guys provided together with the book is definitely something that stood out for me as a whole.
That really made the journey something that was insightful, enjoyable, exciting, you know; sending me to go and do some homework.
You guys really took the knowledge you have and turned it into something practical and empowering.
I have been telling lots of people about what I’ve been learning.
I told a lady this afternoon that I’m having my last podcast class this evening and she was like, Oh, Linda, were you taking a podcast class?
I said, yeah, I was taking part and I was telling her all about it.
Thank you very, very much, Ethan and Hendrik.
It was so great to work with you guys.
I’ve learned so much.
In the process, it was wonderful to also get to know you a little bit better.
And I’m looking forward to what we can do together in the future.
Baird Media was incredible to work with!
The needs and requirements for my videos were met and exceeded.
The team at Baird Media are highly experienced and professional.
That truly comes across in the quality of work that they deliver.
They supported me through the journey from planning to execution of my videos and the finished product was ready within a week after filming!
I will definitely recommend Baird Media to colleagues and will be using them exclusively for my media requirements going forward!
Hendrik and Ethan are an absolutely winning combination when it comes to business.
They produced our Fempreneur Podcast.
The amount of love, attention, creative and careful planning they put into literally everything they do has resulted in an absolutely phenomenal product that we are proud to share with everyone we meet.
I have tried podcasting by myself, and I will never go down that road again, but with these two by our side I know we will be producing many amazing pieces going forward!
ABOUT BECOME A PODMASTER:
Hendrik is a masterful storyteller and clearly also knowledgeable about the world of podcasting.
I learnt so much I never even knew I needed to learn to be a podmaster!
I am so thankful that he took the time to write this pocket guide.
It contains hundreds of helpful, practical tips to help get you started in the world of cutting-edge podcasting.
If you’re an entrepreneur and considering inbound marketing strategy – this is one of the best out there.
Definitely give it a read!
I have recently worked with Hendrik on his podcasts and have been privileged to be featured as one of his early guests.
Hendrik delighted me with his clear instructions and template, but even more impressive was the follow up and desire to gain feedback on how to improve his processes.
That is the mark of a man who is never satisfied with “good enough” or the status quo, but always looking to improve.
This is the hallmark of someone going places.
I highly recommend Baird Media for any work you may have around podcasts, media creation and content writing.
I had a podcast that I was quickly getting tired of and struggling to continue to make work.
Hendrik and Ethan diagnosed exactly what makes my podcast work as well as tons of recommendations to make it even better.
Not only do I have absolute clarity on the purpose of my podcast.
They also helped me discover how I can build the podcast in a time frame that suits me best.
They also showed me how to repurpose my podcast so that I have never-ending content and how I can monetize it in the near future.
Podcasts are such an efficient way to squeeze amazing content into our everyday life.
With Hendrik and Ethan, these podcasts are not only easy to do, or listen to for fun, they are so informative and it’s awesome to be able to share this with others and also hear other business owners’ journeys.
I recommend Baird Media because they are truly amazing.
Having such a great way to support a business with their wonderful service offerings is a blessing!
Baird Media is putting the art and science of brand building in podcasting.
Thanks again Hendrik and Ethan for the wonderful work you do and the great customer service you offer!
Hendrik of Baird Media is a very passionate creative artist.
He is a forward thinker, thinks out of the box and wants only the best for his clients.
He aims to support clients in supporting themselves where they can and also to take the load off of them where the expert is needed so that they can spend time working on their businesses.
His art of repurposing content is second to none.
What I, personally, love best is how structured, sequenced and understandable the content is, especially for a pleb like me.
This certainly encourages me and motivates me to implement the strategies so well outlined that I can follow it step by step with each module, chapter or training building onto each other.
When I move into podcasting, I know who I will be contacting.
Hendrik’s calm, creative and supportive manner makes one feel at ease with the guarantee of getting help where needed.
If you have not had a chat yet with Hendrik about what is possible for your business, I would highly recommend it.
Hendrik Baird is a meticulous writer and a valued insightful contributor to the broadcasting landscape.
I’ve been podcasting for just over a decade and train broadcasters. I learnt so many integral and stand-out insights to the podcasting medium reading his book Become a Podmaster.
Podcasting is a growing and volatile space, and this guide is exactly what everyone needs when deciding to tell their own story within the podcasting realm.
This book (Become a Podmaster) is an outstanding resource.
It is a comprehensive look at podcasting, which is not only helpful for the beginner, but also for the person who has been podcasting but wants to take it to the next level.
Thank you so much for sharing this with me.
I will be using it as we look to re-establish our podcast and create new ones.
I love the format of the book and that you give Action Steps.
You also give some ideas for platforms and why you think they’re the best!
Great job!
Hendrik says the book Become a Podmaster is not a step-by-step guide to podcasting, but I would perhaps challenge that as this book provides everything you need to know on this popular topic.
It is a comprehensive guide that takes you through all the important decisions you will need to make to create a successful podcast, from a deep dive into your ideal listener to how to find these listeners when you have your finished podcast ready to launch.
This book will definitely help you kickstart your podcasting career.
With limited knowledge of the podcasting world, I am always mindful of differentiating between books that make for interesting reading and those that increase one’s knowledge and provide a platform to apply the knowledge.
Hendrik has successfully managed to encapsulate all three into one book, Become a Podmaster.
It contains so much wisdom and expertise yet speaks a language that people like me can understand, allowing me to embrace rather than resist the benefits and value of podcasting and what it takes to Become a Podmaster.
I now see podcasting through a different lens and recommend, if you are reading this, that you do the same.
Thank you for sharing your expertise, your knowledge and wisdom, Hendrik.
In reading How to Become a Podmaster, I have picked up so many useful tips that can be applied not only to successful podcasts but video as well.
I especially loved Hendrik’s tip to speak to one and not all, as this is something I apply within my own business.
The storytelling approach is very similar to how I focus on stories with my photography.
It brings the audience into the story, the art, etc., and invites them to feel for that moment that they are experiencing it themselves.
In How to Become a Podmaster, Hendrik explains how considering the listeners journey within the topic of your podcast episode is so important, and I agree!
This is not only a book on podcasting, but also a quality business book.
So much of the info within can be utilized in all aspects of running a successful business.
If you are considering hosting a podcast or just starting out, then this is definitely a book to add to your collection.
It will not only highlight what points are important but get you to think about areas you might not have considered, ending up with a podcast that grows your audience and meets the goals you had set out for it.
Podcasts were not on my radar, but after reading this, I have a better understanding of them and may bring one into my own business at some point too.
Thank you for sharing your knowledge and introducing me to a new opportunity to consider.
When you are ready to start your own podcast, join the Baird Media Mentorship program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can also read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
Baird Media’s “Become A Podmaster” podcast offers valuable insights, tips, and inspiration from experienced podcasters.
Whether you’re a hobbyist seeking artistic expression or an entrepreneur looking to amplify your business, this podcast has something for you.
Join the adventure and unlock the secrets of podcasting success!