The Podmaster™ Experience (PMX) is a bold new national initiative that empowers young South Africans to find their voice through podcasting.
Created by award-winning producers Baird Media, this youth development programme blends online learning, live training events, and real-world publishing to unlock storytelling talent, technical skill, and creative opportunity—especially in rural and underserved communities.
Training 120+ youth in podcasting skills
Creating 30+ original podcasts rooted in local stories
Building teams in 3–4 provinces during the pilot phase
Connecting graduates to careers in media and storytelling
Scaling nationally with the support of sponsors, partners, and platforms
South Africa’s youth are full of stories, but too few have the tools to tell them. PMX offers access, mentorship, and a real shot at creative entrepreneurship—while building a national pipeline of content creators ready to shape the future.
Whether you’re a headline sponsor, funder, studio, platform, guild, government agency, or educator—you have a role to play.
Support: Sponsor a province, a podcast series, or the full national rollout
Mentor: Join us as a judge, speaker, or youth coach
Partner: Provide venues, gear, airtime, or infrastructure
Amplify: Help us spread the word and support the next generation of storytellers
Get full access to our proposal, sponsorship matrix, timeline, and support documents.
Want to chat about how you can get involved?