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How to Do Research for Your New Podcast

Baird Media Blog Article How to Do Research for Your New Podcast

When launching a new podcast, thorough research is crucial to understand the competitive landscape, identify potential gaps or over-saturation in your niche, and refine your show’s format and content.

Why People Listen to Podcasts

Baird Meda Blog Article Why People Listen to Podcasts

In recent years, podcasting has emerged as a dominant medium for consuming audio content, with millions of listeners worldwide tuning in regularly.

But what drives people to listen to podcasts, and what psychological benefits—or drawbacks—do they experience as a result?

Exploring the Future of Podcasting Through the Six-Tensions Framework

Baird Media Blog Article Exploring the Future of Podcasting Through the Six-Tensions Framework

Podcasts have become a staple in the modern media landscape, offering a unique blend of accessibility, personalization, and on-demand content. But what exactly defines a podcast?

As technology evolves and the medium continues to grow, how do we innovate without losing the essence of what makes a podcast a podcast?

Understanding Branded Podcasts

Baird Media Blog Article Understanding Branded Podcasts

As podcasts continue to grow in popularity, brands are increasingly leveraging this medium to connect with consumers in meaningful ways.

However, not all branded podcasts are created equal.

Can medical podcasts change women’s health awareness?

Baird Media Blog Article How Medical Podcasts Are Changing Women's Health Awareness

In today’s digital age, podcasts have emerged as a powerful tool for education and information sharing, particularly in the field of health.

A recent study by Passant Khairat from Suez Canal University sheds light on the effectiveness of medical podcasts in raising health awareness among Egyptian women.

What Makes a Podcast Successful?

Baird Media Blog Article What Makes a Podcast Successful?

Podcasts have become an essential part of our digital media landscape, offering listeners a diverse array of content, from educational insights to entertainment.

But what makes a podcast successful, especially in a specific cultural context like Thailand?