
You’d Be Stupid Not to Edit – The Harsh Truth About Why Your Podcast Isn’t Growing
Raw recordings don’t convert. Editing is where shows grow. See how our editing bundles and monthly plans turn chaos into a compelling, sponsor‑ready show.
The findings offer valuable insights into how podcasts can be leveraged to improve health knowledge and outcomes, especially in areas where traditional education methods may fall short.
Podcasts are a convenient and accessible medium that allows listeners to consume content on the go, making them particularly suited for busy individuals.
The study focused on a podcast episode about vaginal infections, a topic of significant concern in women’s health.
The research aimed to assess how effective this medium is in increasing awareness and knowledge about gynecological diseases among women.
The study involved 50 postgraduate female students who listened to a specific medical podcast episode and then took a pretest and posttest to measure their knowledge.
The results were impressive:
The study also explored why podcasts are an effective tool for health education.
One of the key reasons is their accessibility—podcasts can be easily accessed from anywhere at any time, allowing women to learn at their own pace and in their own time.
This is especially important in contexts where women may face barriers to accessing traditional healthcare resources, such as time constraints, financial limitations, or the lack of nearby medical facilities.
Moreover, podcasts provide a level of engagement that is often lacking in other forms of media.
The ability to listen to a knowledgeable host discuss relevant health topics can create a more personal and impactful learning experience.
This is particularly true for topics that may be sensitive or difficult to discuss openly, such as gynecological health.
The success of the podcast in this study highlights the potential for podcasts to play a significant role in health education, particularly in areas like women’s health where there is a need for more targeted and accessible information.
The ability to reach a wide audience and provide detailed, accurate information in an engaging format makes podcasts a valuable tool in the fight to improve public health.
Given the positive results of this study, there is potential for expanding the use of podcasts in medical education.
Future initiatives could explore the development of podcast series on a range of health topics, tailored to specific audiences.
Additionally, further research could investigate the effectiveness of podcasts in different demographic groups and in other areas of healthcare.
As digital media continues to evolve, podcasts are proving to be an effective and powerful tool for raising health awareness, particularly among women.
The study conducted by Passant Khairat demonstrates that podcasts can significantly improve knowledge and retention in health education, making them a valuable resource for both healthcare providers and the general public.
For more insights on how to leverage digital media for health education and other related topics, visit Baird Media.
This article is based on the study “The Effectiveness of Medical Podcasts in Raising Women’s Health Awareness” by Passant Khairat, published in 2024 in the journal Clinical Psychology and Special Education.
Your voice is your brand. Your podcast should sound like it.
We help creators, coaches, and businesses make shows that stand out – for the right reasons.
Book a free consultation and let’s build something powerful.
Raw recordings don’t convert. Editing is where shows grow. See how our editing bundles and monthly plans turn chaos into a compelling, sponsor‑ready show.
Most podcasting research comes from the US and Europe, ignoring South Africa’s unique challenges and opportunities.
This new PhD study will gather real data from local indie podcasters to help grow the industry, advocate for support, and guide future development.
Podcast listening has changed dramatically since the commute-driven days of the 2010s. In 2025, it’s a screen-friendly, all-day, at-home habit—shaped by remote work, video, and a broader, more engaged audience.
A personal and slightly painful confession from a lifelong audio purist who’s slowly being seduced by the world of YouTube podcasts. This article explores the blurry line between audio and video, and why even the most stubborn podcasters (yes, like me) might need to rethink their stance.
In this article, I explore whether South Africa truly needs legislation for podcasting, reflecting on the intent behind the 2025 Draft White Paper and its potential pitfalls. I argue for thoughtful, inclusive regulation that protects creative freedom while supporting the growth of an emerging industry.
In this brutally honest (and slightly sarcastic) breakdown, I unpack why most interview podcasts fail and exactly how to fix yours. From lazy questions to rambling intros, weak editing to forgettable guests, this is your no-fluff guide to making interviews worth listening to.
© Baird Media 2025