Masterclass Competition
7 January 2025
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In this article, we will discuss the long-term investment of podcasting, the importance of evergreen content, how to measure success, how to repurpose your content, and the importance of marketing your podcast.
Podcasting is a long-term investment. It takes time to build an audience and to get people to listen to your podcast. Hendrik Baird, one of the hosts of Become a Pod Master, says that it took him about two years to build a significant audience for his podcast. “It’s a marathon, not a sprint,” he says.
Evergreen content is content that has a long shelf life and can be listened to by people long after it was first published. This is important for podcasting because it means that your content will still be relevant even if you don’t release new episodes for a while.
There are a number of ways to measure success in podcasting. One way is to track the number of downloads your podcast gets. Another way is to track the number of subscribers you have. You can also track the amount of engagement you get on social media.
Once you have created your podcast content, you can repurpose it into a variety of formats. This can help you to reach a wider audience and to promote your podcast.
There are many different ways to repurose the podcast:
Marketing your podcast is essential if you want to reach a wider audience. There are a number of ways to market your podcast, including:
Furthermore, leveraging guests’ networks to distribute your podcast content can greatly expand your reach. Making it easy for guests to share the episode by providing them with materials and instructions can increase the likelihood of them promoting the episode.
To improve the guest management process, implementing an intake form, a pre-chat, and an email sequence can streamline communication and ensure a smooth experience for both hosts and guests. By providing guests with a media kit and obtaining permission to add them to your CRM and mailing list, you can continue to nurture these relationships and potentially collaborate in the future.
Overall, by being strategic and intentional with your guest selection and management, you can create a podcast that consistently delivers valuable content and reaches a wider audience.
Building a successful podcast takes time and effort. But if you are willing to put in the work, it can be a great way to reach a wider audience and build your brand.
Here are some additional tips for becoming a pod master:
You can join the Baird Media Mentorship program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can alse read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
