What Is a Podcast RSS Feed and Why Does It Matter?
11 March 2026
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Your RSS feed is what makes your podcast portable, distributable, and genuinely yours. Here’s how it works — and why it matters more than most beginners realise.
We are Baird Media. We train podcasters, we produce shows, we edit audio and video podcasts, write, research, and generally take audio seriously. We build with craft, taste, process, and standards. If you think podcasting is “just record and upload”, this is not for you.
Now, we are opening a role that looks like “Sales and Marketing Manager” on paper. In real life, it is closer to “the person who helps keep the whole engine running” as Hendrik and Ethan move into higher-level director roles.
We are not looking for a CV. We are not looking for a list of previous jobs. We are not even looking for someone who can talk a good game.
We are looking for someone who can look at a business, understand what it is becoming, and then help build the day-to-day machine that gets it there. More importantly, put it out there for the world to see (they call it “marketing”) and reap the financial rewards (otherwise known as “sales”).
Before you send anything, do a proper deep dive:
Go through our website https://baird.media/. Read about who we are and what we do. Read our blogs. Listen to our podcasts. Get to know the company as best as you can.
Read our LinkedIn content.
Notice how we talk, what we care about, what we refuse to do, and what we keep repeating because it matters.
Then send us one clear, persuasive submission that answers this:
1) What do you think Baird Media is really building? Not what we sell. What we are building.
2) What values do you think we operate by (and which ones are non-negotiable) and how do they compare with your values? This matters more than your experience.
3) If you were running day-to-day operations, what would you fix first, and why? Be specific. Be practical. Be bold.
4) What would your role actually be called? You can choose “Sales and Marketing Manager” or you can rename the job entirely. If you rename it, justify it.
5) Your 90-day plan. How you would stabilise operations, manage clients, drive sales, improve delivery, and help us grow without losing quality.
6) How you would earn your commission. We want to see that you understand value, pipelines, and conversion. No fluff. Just a real approach. (By the way, we pay a basic salary and commission on sales. State your expectations. How much basic and what % of sales as a commission.)
7) Need any more information? Reach out to us on our person LinkedIn profiles. We can always schedule a short chat to answer your questions.
Format: A short PDF or a single web page link (clean and readable). If you want to include a Loom video, do it, but keep it tight.
Own the client journey. From getting the word out to first contact to happy client to upsell to renewal. We want long-term clients, not once-off customers.
Keep projects moving. Timelines, follow-ups, delivery, and quality control.
Conduct sales in a way that does not feel salesy. We do strategy, not pressure.
Build and improve systems. Simple, repeatable workflows.
Keep the team sane. Clear communication, clear priorities, no chaos-as-a-personality.
Help us scale without becoming generic.
For the moment, this will be a remote job, working from home. It will require your full attention. Tell us if you have any other commitments and how this will affect your commitment with us. We need your full attention; this is not something you can do in-between other work.
You are organised, but not boring.
You can write clearly.
You can speak to humans without sounding like corporate toothpaste.
You care about good audio, good storytelling, and good work.
You can hold boundaries with clients kindly, firmly, professionally.
You notice problems early and you fix them without drama.
You do not need babysitting.
If you’ve read the book Oversubscribed by Daniel Priestley, your application will considered first, as we are using his methodology. So be sure to add his ideas into your 90-day plan.
“I’m passionate about podcasting” with nothing concrete behind it.
Generic management buzzwords.
A CV that tells us everything except who you are and how you think.
If you cannot be bothered to explore what we do before you apply.
If you’re not a reader of books or a listener of podcasts, do not apply.
Basic plus commission. The better you build the machine and grow the pipeline, the better you earn.
Send your submission to our email. Subject line: Run the Machine – Baird Media
If your submission shows clear thinking, aligned values, and a practical plan, we will set up a chat.
Study Baird Media online, properly.
Write a submission that explains your reading of the business, your values-fit, and your plan.
Propose the real day-to-day operating model you would run.
Pitch your title, your responsibilities, and how you would grow revenue ethically.
Closing date for submissions: 30 January 2026
Chats: During February 2026
Starting Date: 2 March 2026
Fixed Term appointment to start with. If it works out, we may extend the fixed term and maybe even appoint you full time.
Your voice is your brand. Your podcast should sound like it.
We help creators, coaches, and businesses make shows that stand out – for the right reasons.
Book a Free Strategy Session and let’s build something powerful.
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