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7 January 2025
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Baird Media Announces an Exciting Competition Open to Members of the South African Podcasters Guild (SAPG).
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A recent study by Ali Priyakorn from Ramkhamhaeng University delves into the genres and formats of Thai podcasts, providing a comprehensive look at how content is distributed and consumed on platforms like Spotify and Apple Podcasts.
The research highlights that the most popular genre in Thai podcasting is Business & Management, with 71 programs producing a total of 4,746 episodes.
This indicates a significant interest among Thai listeners in content that helps them navigate the business world, improve management skills, and stay updated on the latest industry trends.
When it comes to how podcasts are presented, conversational programs, or chat shows, dominate the Thai podcast scene.
These programs often feature one or two hosts who engage in discussions on various topics, making the content relatable and easy to digest.
Monologues, where a single host delivers content directly to the audience, are also popular, particularly in educational and storytelling genres.
The study found that most Thai podcasts prefer a running time between 16 and 30 minutes per episode.
This duration hits the sweet spot for many listeners who are looking for content that is concise and easy to fit into their daily routines.
One genre that stands out in Thai podcasting is Religion & Spirituality.
While not the most prolific in terms of the number of shows, it ranks high in the total number of episodes produced.
This genre offers a unique insight into the cultural and spiritual aspects of Thai life, with content that includes religious teachings, spiritual practices, and even ghost stories, which are particularly popular among Thai listeners.
If you’re looking to start a podcast, especially in a market like Thailand, here are some takeaways based on the study’s findings:
Podcasting in Thailand is growing, with diverse genres and formats that cater to a wide range of interests.
By understanding these trends and focusing on what Thai listeners value, you can create content that not only attracts but also retains a dedicated audience.
Whether you’re a seasoned podcaster or just starting out, these insights can help you navigate the ever-evolving podcasting landscape in Thailand.
For more tips on podcasting and to explore how you can make your podcast stand out, visit Baird Media.
This article is based on the study “Exploring Podcast Genres and Formats: An Integrated Analysis of Thai Podcast Content Distribution” by Ali Priyakorn, Ramkhamhaeng University, published in December 2023.
When you are ready to start your own podcast, join the Baird Media Podmaster program, and let Ethan and Hendrik give you all the help and support to start your own podcast.
You can also read Hendrik’s book, “Become a Podmaster: Everything You Need to Know to Master the Art of Podcasting” to help you understand what you are letting yourself in for.
Baird Media’s “Become A Podmaster” podcast offers valuable insights, tips, and inspiration from experienced podcasters.
Whether you’re a hobbyist seeking artistic expression or an entrepreneur looking to amplify your business, this podcast has something for you.
Join the adventure and unlock the secrets of podcasting success!
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